Here are the top 10 converting websites for May 2008*. These are based on Nielson Panel data and are calculators by toolbar user to final conversion.
*Source: Nielsen Online / Marketing Charts
Looks like Mother’s day certainly helped the florists, all 3 major brands are present here. This is a first appearance of Drugstore.com since we started reporting these numbers.
Page Views Per Session 13.06
Product Page Views Per Session 3.48
Average Time on Site (in seconds) 488.12
Average Items/Order 6.18
Average Order Value $122.82
Shopping Cart Conversion Rate 33.21%
Shopping Cart Abandonment 66.79%
New Visitor Conversion Rate 2.21%
On-site Search Session 14.68%
On-site Search Conversion Rate 6.56%
On-site Search Average Order Value $135.70
Traffic % 47.71%
Sales % 64.45%
Conversion Rate 3.64%
Traffic % 13.02%
Sales % 8.27%
Conversion Rate 2.02%
Traffic % 6.67%
Sales % 2.27%
Referral Conversion Rate 1.46%
Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.
If you need help increasing your numbers, I know who can help you. Just ask me.
Editor’s Note: Ambitions of seeing your e-commerce site on this list? Join Bryan and his guest, Google’s Tom Leung, on Wednesday, July 9th for our free Google Website Optimizer webinar. Space is limited, so sign-up today!