Focus is a huge thing. Once you lose it, it is almost impossible to get back, most times they just click away. However, if you keep their focus, you can guide it wherever you want on your site!

Not sure who linked to it. Might have been bryan. This reminds me a great deal of the “nobody wants to read your s#%$”. Honestly that article changed the way I am doing write, people really don’t have the time we think they do. They just skim, if we are lucky!

Visitors really don’t want to read all the generic fluff often seen on corporate websites such as “We’re committed to quality” and “Our mission is to provide great service.” That’s all well and good, but how about telling us exactly how you ensure quality in your product, such as what materials you use and what processes make your product superior to the competitions. And for service, tell us about the specific steps you take to answer our questions and respond to any problems after the sale.

The proof is in the details. The facts are far more persuasive than the typical corporate rhetoric. And even though including that data may result in more lengthy page content, it’s precisely the information your visitor needs to make an educated decision.