Comments on: Boost Conversions With Better Product Page Images

By: Andre

Andre — Wed, 13 May 2009 15:55:40 +0000

Robert,

How about this, rich media directly on your product detail page. Make your product detail image come to life, interactive merchandising from Easy2 Technologies…

http://stagingqa.easy2.com/review/eiv/bestbuyeiv.html

By: Art Jewelry

Art Jewelry — Sun, 22 Mar 2009 02:55:09 +0000

Seems like such simple advice – yet so many people never follow it. We are alsways struggling with better photos to show our jewelry in the best light. Nothing beats seeing the objects in question in person, but good photos will help convert a visitor into a buyer.

By: Property Doc

Property Doc — Sun, 28 Dec 2008 23:47:31 +0000

Under promise, over deliver! It’s very hard to tone down the advertising, so this concept is achieved; however, in the end it will create happier and more importantly, return customers.

By: thinks

thinks — Fri, 04 Jul 2008 14:30:14 +0000

Small Business Ecommerce Link Digest – July 4, 2008…

Linda Bustos, Avinash Kaushik, GrokDotCom, Seth Godin and Search Engine Land all visit the Link Digest. Talking ’bout pictures, mostly.
……

By: Linen Cabinets

Linen Cabinets — Wed, 02 Jul 2008 04:43:36 +0000

The unfortunate fact is for ecommerce stores doing drop shipping that most product feeds are not that good, and so if you can afford it doing your own product images can be real differentiator.

By: Audio Bible

Audio Bible — Tue, 01 Jul 2008 19:36:44 +0000

Question????

I sell Audio Bibles, besides showing someone listening to a CD player with a pair of headphones on.

How else could I show someone using the product?

By: Justin @ Palmer Web Marketing

Justin @ Palmer Web Marketing — Mon, 30 Jun 2008 15:47:40 +0000

I believe one of the most overlooked areas of image improvement is injecting life into pictures by using real life situations. This type of “lifestyle” image frames a story in the visitors mind, and helps them picture owning and enjoying the product.

Take a look at how Ikea displays a dining table:
http://www.ikea.com/us/en/catalog/products/20134348

And compare that to World Market:
http://www.worldmarket.com/Furniture/dining-room-furniture/Dining-Room-Tables/Amaya-Dining-Table/lev/4/productId/6807/Ne/1100001/sectionId/2868/N/1100005/categoryId/1100005/pCategoryId/1100004/gpCategoryId/1100002/Ns/NEW_ARRIVAL_FLAG|1||CATEGORY_SEQ_2884|0/index.pro

By: UniqLooks - Wrap Yourself in Super Soft Cashmere Scarf

UniqLooks - Wrap Yourself in Super Soft Cashmere Scarf — Mon, 30 Jun 2008 13:01:40 +0000

Great Video Robert. I will be looking forward to Bryan’s new book.

By: Mike

Mike — Fri, 27 Jun 2008 06:22:10 +0000

Fascinated and very useful information! It is unbelievable, how important is the effect of the images and their composition.

By: Jake

Jake — Thu, 26 Jun 2008 23:24:18 +0000

Robert’s right – well photographed images are key to successful online sales.

High resolution images are also critical, especially to get a feel for the quality of a product. Customers like to see the product in all its detail – it gives them more confidence to make the purchase.

Use an image effect to zoom into the product such as Magic Zoom http://www.magictoolbox.com/magiczoom/

By: Robert Gorell

Robert Gorell — Thu, 26 Jun 2008 19:32:42 +0000

Gino,

True, but that’s a different issue altogether. That’s a product problem, not a marketing problem. If you show a great looking pear or a great looking bouquet, it’s in your best interest to deliver something that looks like the picture, or else the customer’s dissatisfaction will equate to the exact difference between what was expected and what was delivered.

As for ProFlowers and the client with the pears are concerned, I’ve always found their products to be delivered exactly as pictured, if not better.

By: Gino

Gino — Thu, 26 Jun 2008 18:49:56 +0000

At the same time, it’s one thing to show a “better looking pear,” but if the fulfillment vendors — this seems to hold particularly true for flowers and other perishables — cannot live up to the extremely high standard set up by the “better looking pear, ” this has the unfortunate effect of setting up unrealistic expectations and perversely will decrease trust and user satisfaction. That’s been my experience with the social expressions industry anyway.