Ever wonder how often other people return an item you want to buy online?
Honestly, it never occurred to me before, but now that I’ve seen Shoeline.com‘s Return-O-Meter™, I wish other online retailers would borrow the idea (especially since I’ve learned it’s actually lowered returns and raised Shoeline’s conversion rate).
If you own or are in charge of a marketing budget for an e-commerce shop, you should take a close look at the latest webinar from the good people at Elastic Path Software.
In “9 Ecommerce Innovations: What’s Now & What’s Next,” Elastic Path co-founder Jason Billingsley showcases the latest e-tail trends in these hot categories:
OK. Now that you’re about to have a bunch of new ideas for cool features to add to your site, let’s not get carried away just yet. What works for Amazon, NetShops, Shoeline, Zappos, Martin + Osa, Borders.com, Endless.com, American Eagle, Shopatron.com, Backcountry.com, Knicker Picker, Vitamin Global, WineLibrary.com, and Shoeline . . . [deep breath] . . . may not work for you — which is exactly why strategy must come before tactics. Always.
How will you know if these innovations will add value to your visitors’ online shopping experience? Well, if the change you want isn’t too expensive to implement — and if it’s not overly disruptive to your current business model — try it out by running a split test.*
*Split testing is the only way to know whether your site’s new features are A) worth keeping, or B) setting off the Return-O-Meter™. Don’t know where to begin? Join us on Wednesday, July 9th for the first installment of “Always Be Testing,” our free monthly webinar series, co produced by FutureNow and the Google Website Optimizer team.