Comments on: 9 Ecommerce Innovations Worth Testing On Your Own Site

By: Genetic

Genetic — Thu, 15 Oct 2009 04:24:16 +0000

Nice tip!

It’s very useful for me.

By: ThongJsn

ThongJsn — Mon, 12 Oct 2009 08:34:52 +0000

Thank you for good technique.

By: canadian bodybuilding

canadian bodybuilding — Tue, 07 Apr 2009 15:06:50 +0000

very informative. Thanks

By: Property Doc

Property Doc — Sun, 28 Dec 2008 23:50:50 +0000

The biggest foo-paa(sp?) I see on sites across the web who are attempting to garner trust is hit counters. Fact is, no respectable site uses hit counters any more. For startups, it’s pointless and actually shows your customer that you are new instead of showing them your experienced. For experienced sites, there are far more useful “meters” to show such as the return-o-meter, etc.

By: Rebecca

Rebecca — Wed, 09 Jul 2008 14:59:58 +0000

Robert: What is the level of confidentially here. So this is not for publication. My site is under construction and I cannot take a chance on P.O. the designer. My question is, I can find out almost nothing except Whois about http://www.theonpractice.com. Do you have any suggestions. It makes me nervious. Thanks. R.

By: Trezora - Art, Glass, Jewelry

Trezora - Art, Glass, Jewelry — Tue, 01 Jul 2008 15:15:41 +0000

This “return-o-meter” is brilliant on so many levels. Imagine someone doing comparitive shopping. They see the same pair of shoes they want on Shoeline but now see the meter with a high rate of return. Shoeline has not only gained their trust but can now convert them to buying another pair of shoes. If the returns are high and it can be traced back to an internal problem like a bad description (as opposed to defective merchandise), then the problem can be quickly addressed. Most companies have operational reviews where KPIs (key performance indicators) are reviewed. You can imagine that this meter has high visibility. I could go on and on, but wow, this is good stuff.

By: adCenter Analytics

adCenter Analytics — Mon, 30 Jun 2008 11:44:42 +0000

A Year In Web Analytics – 10 Things I Have Learned…

Tomorrow is the first day in a new year for Microsoft. Our financial year runs from July to June and…

By: Ring

Ring — Sat, 28 Jun 2008 02:50:30 +0000

Hi, Brianm CC

I spotted the search box upper left

I do doubt if Return-O-Meter™ can really boost conversion rate and the sales.

By: Jason Billingsley

Jason Billingsley — Fri, 27 Jun 2008 19:19:29 +0000

@ Jim
I like your think Jim. Most measurement of success happens on the front end, then the data gets thrown over the wall. “Look at how much ROI we got on this campiagn. Yay us!”

Things that don’t get factored into analytics reports (often) are fraud, returns, and multi-touch attribution (saw banner ad, clicked PPC, checked CSE, then bought via affiliate link – ouch).

What I love about the return-o-meter is its ability to deal with FUDDs. Fears, uncertainties, doubts, and deal breakers.

It raises the confidence of a shopper making a decision and anytime you can do that, there will be a positive outcome.

The reason I wouldn’t eliminate a product with high returns is often the return issue can be solved quickly and easily with altered product descriptions, images, or data.

If I know an absolutely amazing hoodie shrinks one size in the wash – well, I just buy the next size up. Done. No return. Happy customer.

By: brianm.cc

brianm.cc — Fri, 27 Jun 2008 19:14:45 +0000

A funny thing I noticed about the site – there is no search box.

By: Jim Novo

Jim Novo — Fri, 27 Jun 2008 17:57:07 +0000

Return-O-Meter™ is a great idea, but as you point out, may not be for everyone. The shoe business suffers from a very high return rate, and though Return-O-Meter is positioned as being a “transparent” idea for consumers, you can’t underestimate the operational savings in returns processing, an area often overlooked when “calculating ROI”. Do you calculate the ROI of commerce campaigns net of returns?

Hope so.

For me, just to see someone paying attention to return stats is a leap forward. For many businesses, the right thing to do might be to simply reduce or eliminate high return offerings, so that all merchandise is rated “Low”.

Then you can just skip the meter

As you point out, this decision depends on the Marketing Strategy. Like this idea a lot for shoes, though.