Questions? (877) 643-7244

Archive for June, 2008

FutureNow Article
Wednesday, Jun. 18, 2008

Firefox 3: How to Convert Seven Million Visitors in a Day

June 18th, 2008

firefox download day world recordOh, to have such problems…

If you’re hoping to download Firefox 3, it looks like it’s now safe to do so. But for nearly two hours yesterday, when the latest version of the popular Web browser first launched, so many people rushed the Firefox landing page that Mozilla’s servers crashed from the volume.

A round of applause for the marketing team at Mozilla. The pent up demand for their product combined with a brilliant “Firefox 3 Download Day” campaign to produce a perfect…

...continue to read "Firefox 3: How to Convert Seven Million Visitors in a Day"

FutureNow Article
Tuesday, Jun. 17, 2008

3 Things Viral Videos Must Do to Make Money

June 17th, 2008

viral marketing best practicesDave Young’s post about Microsoft’s “Inspiration, anyone?” video, and your comments, inspired a few thoughts about how to get a proper return on investment with viral videos.

Viral videos are, by nature, non-targetable. The message can be targeted, but the delivery is meant to spread in an out-of-control and, well, viral manner. But that’s OK since optimizing the message (e.g., with persona-based messaging) is usually far more effective than trying to control who actually ends up seeing your viral video.

We also…

...continue to read "3 Things Viral Videos Must Do to Make Money"

FutureNow Post
Monday, Jun. 16, 2008 at 3:23 pm

It’s Not YouTube, It’s Me…

June 16th, 2008

Last year, Geert Desager produced a short film called “The Breakup” for Microsoft that made all of the marketing circles, was presented at conferences of very smart people and applauded widely. My question is, did you remember that it was a promotional/viral piece for Microsoft Digital Advertising? I didn’t.

A friend recently sent me a link to “The Breakup” on Geert’s blog, where I discovered that they released the sequel just a couple of days ago. Check it out for yourself: “Inspiration,…

...continue to read "It’s Not YouTube, It’s Me…"

Special Announcement
Monday, Jun. 16, 2008

New Email Programs for GrokDotCom Readers

June 16th, 2008

futurenow grokdotcom email listFutureNow just wrapped up two successful training seminars in New York, where I had the chance to meet some outstanding GrokDotCom readers. I joined the FutureNow marketing team only a few months ago, so, like everyone else there, I had many questions to ask our instructors (Bryan Eisenberg, Holly Buchanan and Jeff Sexton).

I have the luxury of asking these people all kinds of questions throughout the day in the office. (I’m sure they love it.) But what about the rest…

...continue to read "New Email Programs for GrokDotCom Readers"

Special Announcement
Friday, Jun. 13, 2008

Bryan Eisenberg to Deliver Top Secret SES Toronto Keynote

June 13th, 2008

Bryan Eisenberg to give SES Toronto keynoteSince we all know a pretty face can push visitors away, I trust I still have your attention. ;)

FutureNow is pleased to announce that our co-founder and Chief Persuasion Officer, Bryan Eisenberg, will deliver a keynote address at the Search Engine Strategies conference in Toronto at precisely 0-900 hours (that’s 9am) on Wednesday, June 18, 2008. That much is certain.

What we can’t share at this time — because, frankly, he won’t tell us — is what it is Bryan will…

...continue to read "Bryan Eisenberg to Deliver Top Secret SES Toronto Keynote"

FutureNow Event

Search Engine Strategies Training, Boston

June 12th, 2008

SES BostonWho: Spend the day with FutureNow’s Chief Operating Officer and resident Bostonian, Howard Kaplan, as he guides you through our most popular crash course in online marketing optimization.

What: From the SES Boston website:

Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.

To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing…

...continue to read "Search Engine Strategies Training, Boston"

FutureNow Event

Search Engine Strategies, Toronto

June 12th, 2008

ses toronto keynoteWho: FutureNow co-founder and bestselling author of Call to Action and Waiting for Your Cat to Bark, Bryan Eisenberg will deliver a keynote address.

What: From the SES Toronto website:

“If you have never attended a Search Engine Strategies event before, plan on being at SES Toronto 2008. Even SES Toronto alumni need to attend because this industry has reinvented itself and SES Toronto 2008 will be fine-tuned to the latest developments. Don’t be left behind as your fellow marketers and SES Alumni…

...continue to read "Search Engine Strategies, Toronto"

FutureNow Article
Thursday, Jun. 12, 2008

iPhone 3G Shows How to Use Online Video to Sell Products

June 12th, 2008

iphone 3g enterprise videoThere are a lot of innovative ways to use video to sell products online. After sharing a few examples I recently found with colleagues, we agreed that the video for the new Apple iPhone 3G was one of the most persuasive uses of rich media on a website we’d ever seen.

But before we discuss how the iPhone team does it, I’d like to show you a few other examples that illustrate some of the dos and don’ts — mostly “dos” —…

...continue to read "iPhone 3G Shows How to Use Online Video to Sell Products"

FutureNow Article
Wednesday, Jun. 11, 2008

Superhero Copywriting Tips: “Holy Persuasion, Batman!”

June 11th, 2008

future web copy superheroDo you have unique, untapped talents to show the world but find your efforts frustrated, either because you’re an outsider or because your own internal resistance gets in the way?

Would it surprise you to realize that most people self-identify with that description?

At some level, all of us feel alienated — from others, from ourselves, or both. We worry about not living up to our talents, so we gravitate toward things that allow us to feel empowered.

(iPhone 3G, anyone?)

Audiences love superheroes because…

...continue to read "Superhero Copywriting Tips: “Holy Persuasion, Batman!”"

FutureNow Article
Wednesday, Jun. 11, 2008

“Green Marketing”? Save Some for the Fishes…

June 11th, 2008

Oceana and World Ocean Day are one example of Blue MarketingHere’s a great opportunity: The oceans are dying.

Seriously, the oceans are in horrible shape, and it’s your fault. You did it, Supply, Demand, Pollution and Overfishing. And if we don’t take ownership now, our brands, our children, and our collective appetite for seafood may never forgive us.

I’m not trying to bum you out, but the next time you feel the need to impress clients or co-workers with your sushi-ordering skills, you should at least know whether you’re eating sustainable fish.…

...continue to read "“Green Marketing”? Save Some for the Fishes…"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: