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Archive for June, 2008

FutureNow Post
Monday, Jun. 9, 2008 at 2:42 pm

The Impact of Site Outages

June 9th, 2008

website outageLast week, the online world was jolted with something we all thought was impossible: went down.

Outages happen all the time, but there is a scale at which this becomes amazingly rare and the amount of time of the outage was surprising. 30 minutes to two hours doesn’t sound like a lot of time, but when you consider the scale of a business like, it has massive impact to the sales of the company. Advertising Age estimated that Amazon…

...continue to read "The Impact of Site Outages"

FutureNow Event Online Merchandising Workshop

June 6th, 2008 online merchandising workshop 2008Who: FutureNow co-founder and bestselling author of Call to Action and Waiting for Your Cat to Bark, Bryan Eisenberg.

What:’s 2008 Online Merchandising Workshop promises to…

“…pick up where our Marketing Workshop left off and deliver practical and tactical steps to create and execute a customer-centric merchandising strategy. We will bring together seasoned and successful eCommerce and multi-channel veterans and research analysts to examine in depth such topics as best practices in multivariate testing, innovations in product presentation, listening to your customers…

...continue to read " Online Merchandising Workshop"

FutureNow Article
Friday, Jun. 6, 2008

The New Borders

June 6th, 2008

borders books launches online storeJune 1 marked the official launch of the new Prior to then, Borders had partnered with Amazon, using the e-commerce site to handle the heavy lifting and delivering Borders customers mostly an Amazon experience for about seven years.

Now that Borders has total command of its site and controls its customers’ online experiences, I have some questions:

What does it expect? What is it trying to do?

Of course, we can’t discuss selling books online without talking about Amazon’s dominance. Does Borders…

...continue to read "The New Borders"

FutureNow Article
Thursday, Jun. 5, 2008

What You Never Noticed About Google’s Homepage

June 5th, 2008

google split testing results

We all take the Google homepage for granted.

It’s so remarkably simple that (unless you’re, say, a blogger for a website optimization firm) it’s unremarkable; just a text box, two call to action buttons, and a few links that most humans don’t even look at, let alone use. That’s all.

But why? Why is it that the Google homepage has barely changed in the past decade? Are they obsessed with minimalism, or is there more to the story?

From its humble origins as…

...continue to read "What You Never Noticed About Google’s Homepage"

FutureNow Post
Wednesday, Jun. 4, 2008 at 9:11 am

This Fits Just Right

June 4th, 2008

cafepress logoThe folks from have always impressed us. Many of our long time readers should remember the case study (we reprinted it in Call to Action) of how we helped CafePress reduce an already incredibly low shopping cart abandonment rate of 35% down to just 15%.

That’s right, 85 of 100 people who added something to their cart completed their purchase. So, yesterday, it didn’t surprise me to find this cool persuasive element on their product page for a t-shirt:

cafepress fabric thickness

A full class…

...continue to read "This Fits Just Right"

FutureNow Post
Monday, Jun. 2, 2008 at 2:24 pm

It Takes More Than Words to Out-Karaoke Microsoft

June 2nd, 2008

Not long ago, Microsoft showed just how bad a corporate motivational video can be with an utterly painful Bruce Springsteen adaptation that proved a fitting soundtrack the equally lackluster Vista operating system. (So much for the “Start Me Up” days of the Windows ’95 release.)

As a former music journalist and current karaoke champion [in my own mind], I know a bad remix when I hear one. That’s why I’m particularly impressed with this outlandishly cheesy/brilliant rework of Extreme’s soft “rock” hair…

...continue to read "It Takes More Than Words to Out-Karaoke Microsoft"

FutureNow Post
Monday, Jun. 2, 2008 at 10:21 am

Give Yourself a Winning Chance with Testing

June 2nd, 2008

Image of Google Website OptimizerBryan Eisenberg did a fabulous post on how to get buy-in for conversion rate optimization. It’s a must read for anyone who is trying to get their company or client to do optimization testing.

I’ve heard from some folks who got initial buy-in, but whose companies quickly lost the stomach for testing. They ran some tests that did well, but they ran some tests that actually hurt conversion. The tests that hurt conversion are especially painful for smaller companies, where that…

...continue to read "Give Yourself a Winning Chance with Testing"

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