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FutureNow Post
Friday, Jul. 4, 2008 at 2:08 pm

Marketing Analytics in Action: Quick Survey

By Bryan Eisenberg
July 4th, 2008

The desire to use analytics and testing tools to boost marketing ROI is greater than ever before. I can tell. When I present at conferences, I enjoy speaking with attendees and other industry friends. I’ve noticed some interesting new challenges emerging, especially as the economy slows. My sample size is small, and while asking you may not be scientific, I’d like to see if this anecdotal data is telling us something. Once the information is collected we’ll share it with you.

To get a better sense of what is going on, we’ve put together a 4 minute survey.

Will you please take 4 minutes out of your day to complete this survey; we’ll publish the results in about a week. If you are wondering about the type of questions we are asking, here you go:

How frequently do you look at your web analytics reports?

If resources weren’t an issue, what is the one area you feel you would like to improve on your website?

What one marketing tool/software could you not live without?

Once you finish the survey, please feel free to forward this link to your colleagues and friends to complete it as well. Like me, I am sure you would love to know that one tool marketer’s can’t live without.

Oh! If you didn’t register for our webinar on July 9th, please go ahead and do it now.

Add Your Comments

Comments (2)

  1. Thanks for putting this survey together. Do you believe the results of will represent the actions of search engine marketing consultants, or business in general?

  2. I probably missed the cut-off for the survey above, but I did it anyways. I find it intriguing my final answer. I answered honestly that out of my own stubbornness I am unwilling to change the tools I use to measure our performance.

    Maybe I can work around that someday. ;)

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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