Recently, while on a Market Motive conference call with Shoplet‘s founder and CEO, Tony Ellison (a fan and reader), we noticed an interesting method of presenting Point of Action assurances at the shopping cart page. Visitors simply hover over links to read more purchase assurance and website policies. No click involved, and best yet, it doesn’t remove you from the checkout process.
Shoplet makes it effortless for visitors to have their questions answered on the spot, when they need it most. It’s a stretch from the all too frequent task of searching for purchase assurance links, such as return policies and shopping guarantees. Although, there are a number of tests I’d like to see on Shoplet’s shopping cart, they’ve done a great job reassuring visitors of their purchase.
Reassuring visitors by answering their questions is not exclusive to e-commerce sites, but for lead generation sign-up forms as well. When was the last time you tested the effectiveness of your Point of Action assurances?
If you want other proven methods of boosting confidence and trust on your landing pages, sign-up for our Always Be Testing webinar on July 9th, FutureNow’s free monthly webinar series with Google. Hosted by Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google, you’ll receive practical tips and advice on testing the effectiveness of your marketing and usage of Google Website Optimizer.
Editor’s Note: Peter knows quite a bit about the power of Point of Action assurances. One of his clients will be featured during the webinar and they had an increase in conversion of over 100%.