Comments on: 2.0 Technology, Search Engines, Conversion, and You

By: Palapple

Palapple — Tue, 22 Jul 2008 08:46:28 +0000

SEO can only act as the enabler for driving traffic, the crux should remain with the content of the website. One shall never over optimize the site for the sake of optimizing. If we sacrifice some good interface designs for SEO concerns, it is user experience that may suffer in the end.

By: Brendan

Brendan — Fri, 11 Jul 2008 15:56:20 +0000

Another good example! Maybe the reason why visitors don’t always scroll is because we don’t engage them with intuitive, quality content that leads them towards achieving their goals

I feel like the 3-click rule, the no-scroll rule, and the everthing-above-the-fold rule all came from a lack of understanding about why certain designs don’t hit their KPIs.

By: Somecallmejosh

Somecallmejosh — Tue, 08 Jul 2008 16:00:28 +0000

The “above the fold” theory is a battle that most developer/usability consultant and graphic design teams apparently struggle with. Recently I had this same argument, and asked where the information came from that supported the designer’s claim that there should be no vertical scrolling. Of course, no source or study was referenced. What about the argument that a visitor may have his/her font size set to Max (very large in FF) which would override the original design concept anyhow? Shouldn’t our designs allow for vertical expansion for this precise reasoning?

By: Conspirama

Conspirama — Tue, 08 Jul 2008 10:21:43 +0000

2.0 Technology, Search Engines, Conversion, and You…

In other words, making all the great technology you worked so hard to build play nice with the major search engine robots.But it had nothing to do with FutureNow’s mission of helping businesses market better, conversion rate ……