Comments on: Case Study: Comcast uses Twitter to delight

By: Twitter tools

Twitter tools — Wed, 12 Aug 2009 05:00:58 +0000

Twitter tools…

Twitterdoodle The Lessnau Lounge brings you the Twitterdoodle Twitter Wordpress plugin that will allow you to have automatic mashup posts created that are relevant to your site from the the daily chatter that goes on at Twitter and logged by Twitter se…

By: top gambling sites online

top gambling sites online — Sat, 30 May 2009 06:09:47 +0000

I put in a search for Twitter on their website – “Sorry, we could not find any pages containing “twitter”.”
Did I miss it?
I go to Twitter and put in a search for Comcast in “Find People” and see a long, long list with Comcast in their name. Which is the real Comcast on Twitter?
I would like to see how Comcast uses Twitter. Thanks.

By: Entrepreneur Magazine » Blog Archive » How to Attract and Influence People on Twitter (The Ultimate Twitter Resource)

Mon, 27 Apr 2009 21:45:34 +0000

[...] Twitter Case Study: Comcast | Grok Dot Com [...]

By: Le guide ultime sur Twitter | Nouveaux médias | Recrutement | Web 2.0

Mon, 09 Mar 2009 13:11:49 +0000

[...] Twitter Case Study: Comcast | Grok Dot Com [...]

By: How to Attract and Influence People on Twitter — The Ultimate Twitter Resource

How to Attract and Influence People on Twitter — The Ultimate Twitter Resource — Wed, 25 Feb 2009 00:08:11 +0000

[...] Twitter Case Study: Comcast | Grok Dot Com [...]

By: Property Doc

Property Doc — Mon, 29 Dec 2008 00:11:01 +0000

I would say your very fortunate to not have experienced Charter. I think you’ve named all the rest. Charter by far, IMHO, has them all beat hands down for poor service.

I like the google alerts idea. I adopt that myself. Sadly, I get a lot of false positives.

By: Twitter Case Study of a Commercial “Non Big Brand” - Sugarrae

Twitter Case Study of a Commercial “Non Big Brand” - Sugarrae — Tue, 23 Dec 2008 02:49:07 +0000

[...] business can use Twitter effectively, most people point to the twitter accounts of big brands like Comcast and [...]

By: Twitter and Comcast | CatherineSomerlot.com

Twitter and Comcast | CatherineSomerlot.com — Tue, 04 Nov 2008 23:37:44 +0000

[...] was a little wary at first, but after some research I learned it was legit. They probably use a tool like Tweetscan to find people that mention their [...]

By: Choosing a Twitter Strategy | SwellPath Interactive

Choosing a Twitter Strategy | SwellPath Interactive — Tue, 21 Oct 2008 00:47:40 +0000

[...] strategy that few big or small business have yet to realize. However, Comcast comes to mind as a Twitter support case study. Twitter enables companies to provide support where their customers are located rather than forcing [...]

By: Cheyenne Throckmorton

Cheyenne Throckmorton — Tue, 15 Jul 2008 17:53:39 +0000

Of course, just as I left that comment last night it appears that Twitter has acquired Summize and launched their own search platform at http://search.twitter.com while they are working on sewing together the two API’s. I imagine this new tool integrated in with Twitter will become more valuable to marketers than others like twitscoop and tweetscape. Its definitely a space to keep an eye on.

By: Cheyenne Throckmorton

Cheyenne Throckmorton — Tue, 15 Jul 2008 00:09:22 +0000

I was quite surprised to hear Comcast responded to twitter, perhaps it is worthwhile to vent out some twits now and again. Even better if you use Jott and yell into your phone, but I doubt the voice recognition will pick it up that well.

In any case, this article is great starter that sadly (unless you are in the business of informing them) very few people understand to do. Another great tool that I am starting to work into my arsenal is http://www.twitscoop.com, which is of course yet another “not published” article in my blog. I tell people that it basically works like the google of twitter, so you can get an idea of what people are tweeting about. Perhaps Comcast used a similar tool.

The final point you brought up that the old school marketing/PR-machine types really needs to understand is the “you’ll get torched for not being honest”.

Just look at what that wiki watch group turned up on big businesses and politicians trying to edit their wikipedia pages, deleting bad commentary and adding glowing commentary… from THEIR OWN IP addresses.

Transparency and the ability to handle adversity up front instead of under the covers will help drive the businesses of at least next few decades.