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Traditional Media Stimulates More “Conversations” Than Digital Media?
Posted By Jeffrey Eisenberg On July 8, 2008 @ 7:30 am In Branding and Advertising Rants,Social Media | 4 Comments
Wow! Is that true? I know lots of my colleagues wouldn’t want to believe it, but it certainly could be true, based on an interesting blog post I just read from Bob Hoffman.
One of the axioms of Web 2.0 zealots is that “markets are conversations” (see Clueless and The Cluefree Manifesto) and that online social media (blogs, networking websites, Facebook, MySpace, etc.) are uniquely capable of stimulating “conversations” among consumers.
Just one tiny problem. They’re wrong.
On June 18, some facts arrived. And I think the social media maniacs are going to find the facts a little disturbing.
Let us know what your take is on this. If it’s true, then why do you think that is? If you think it isn’t true, then why not?
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 The Ad Contrarian writes: http://adcontrarian.blogspot.com/2008/07/is-conversation-over.html
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