Comments on: Optimize Your Copy for Skimming and Scanning http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 12:50:56 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Genetic http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1201198 Genetic Fri, 16 Oct 2009 16:57:10 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1201198 It's very useful article for managing in my site about SEO. It’s very useful article for managing in my site about SEO.

]]> By: ThongJsn http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1199800 ThongJsn Mon, 12 Oct 2009 08:40:32 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1199800 It's a Nice article! I like very so much. It’s a Nice article! I like very so much.

]]> By: fashionapparel http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1198843 fashionapparel Fri, 09 Oct 2009 03:29:26 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1198843 Here come another one !!!! ha ha . Great article. Here come another one !!!!
ha ha . Great article.

]]> By: Bloggers Digest – 7/11/08 | Get Elastic http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1194310 Bloggers Digest – 7/11/08 | Get Elastic Sat, 19 Sep 2009 22:26:11 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1194310 [...] your copy optimized for skimming and scanning? Some great tips from [...] [...] your copy optimized for skimming and scanning? Some great tips from [...]

]]> By: Roxbourne Website Marketing http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1174551 Roxbourne Website Marketing Tue, 23 Jun 2009 20:39:21 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1174551 Great post, kind of goes along with my beliefs too. Complimentary graphics also break up text and help to convey the gist of an article - particularly good for people with brains that process images better than text. Great post, kind of goes along with my beliefs too. Complimentary graphics also break up text and help to convey the gist of an article – particularly good for people with brains that process images better than text.

]]> By: Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1168237 Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog Tue, 26 May 2009 11:44:07 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1168237 [...] online copy must be formatted to make it easy to digest online. You want to maximize skimming and scanning just the way Amazon reformatted their [...] [...] online copy must be formatted to make it easy to digest online. You want to maximize skimming and scanning just the way Amazon reformatted their [...]

]]> By: Doesn’t Graphic Design/Layout Affect Scanning Patterns? | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1160626 Doesn’t Graphic Design/Layout Affect Scanning Patterns? | FutureNow's GrokDotCom / Marketing Optimization Blog Sun, 19 Apr 2009 10:19:52 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1160626 [...] for more text-heavy sites and pages, wouldn’t skim- and scan-friendly formatting that makes use of bullets, bolding, and embedded links similarly affect or change the F-pattern described by Nielsen? We know the direction of your [...] [...] for more text-heavy sites and pages, wouldn’t skim- and scan-friendly formatting that makes use of bullets, bolding, and embedded links similarly affect or change the F-pattern described by Nielsen? We know the direction of your [...]

]]> By: 12 Techniques to Increase White Paper Leads | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1147817 12 Techniques to Increase White Paper Leads | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 02 Mar 2009 18:02:26 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1147817 [...] but also what they can do with the information. Make sure this copy is crisp, simple to read and formatted for online readers. You may want to offer key takeaways, a table of contents, or even an example chart to show them [...] [...] but also what they can do with the information. Make sure this copy is crisp, simple to read and formatted for online readers. You may want to offer key takeaways, a table of contents, or even an example chart to show them [...]

]]> By: Property Doc http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1126286 Property Doc Mon, 29 Dec 2008 00:14:21 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1126286 I would also add that it's important that your highlighted/bolded items tell a story all on their own. Scan through your bold items, if reading them alone does not "flow" and tell a brief synopse of your product, then your losing customers. In fact, I'm going to heed my own advice and visit some of my own sites to confirm this. =) I would also add that it’s important that your highlighted/bolded items tell a story all on their own.

Scan through your bold items, if reading them alone does not “flow” and tell a brief synopse of your product, then your losing customers.

In fact, I’m going to heed my own advice and visit some of my own sites to confirm this. =)

]]> By: Martin Schweitzer http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-1102245 Martin Schweitzer Sun, 02 Nov 2008 17:52:02 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-1102245 I can totally agree with all the points you mentioned. But sorrowly here in germany, clients are mostly discussing with agencies about flashy pictures. Not about website copy and formatting. Not about the role copy plays in transforming a website visitor into a buyer. But as time goes by things will hopefully become better :) I can totally agree with all the points you mentioned. But sorrowly here in germany, clients are mostly discussing with agencies about flashy pictures. Not about website copy and formatting. Not about the role copy plays in transforming a website visitor into a buyer. But as time goes by things will hopefully become better :)

]]> By: texas web designer http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-885566 texas web designer Sun, 13 Jul 2008 19:40:13 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-885566 I'd also say having contrasting colors on some of the headlines or bullet points is a good thing I’d also say having contrasting colors on some of the headlines or bullet points is a good thing

]]> By: pligg.com http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/comment-page-1/#comment-880862 pligg.com Fri, 11 Jul 2008 10:10:44 +0000 http://www.grokdotcom.com/2008/07/09/optimize-your-copy-for-skimming-and-scanning/#comment-880862 <strong>Optimize Your Copy for Skimming and Scanning...</strong> Copy is one of the most crucial elements of any E-commerce site. And while most discussions of Web copy focus on creating great copy, it’s also important to ensure your copy is formatted for the online world.... Optimize Your Copy for Skimming and Scanning…

Copy is one of the most crucial elements of any E-commerce site. And while most discussions of Web copy focus on creating great copy, it’s also important to ensure your copy is formatted for the online world….

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