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Video: How to Do A/B Split-Testing on Lower Traffic Sites

Posted By John Quarto-vonTivadar On July 9, 2008 @ 1:00 pm In A/B Testing,Google Website Optimizer,Improving Conversion,Interviews,Landing Page Optimization,Optimization Tactics | 6 Comments

Dr. Ralph Wilson of Web Marketing Today [1] spent a few minutes interviewing FutureNow’s  Bryan Eisenberg [2] about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization [3] when you are done viewing the video.

YouTube Preview Image [4]

Bryan and I have co-authored a new book all about testing and helping you figure out what to test. It’s called Always Be Testing: The Complete Guide to Google Webiste Optimizer [5] (published by Sysbex/Wiley) and we’re expecting it out next month; you can pre-order it now on Amazon.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/07/09/video-how-to-do-ab-split-testing-on-lower-traffic-sites/

URLs in this post:

[1] Web Marketing Today: http://www.wilsonweb.com/wmt/

[2] Bryan Eisenberg: http://www.futurenowinc.com/bios.htm#Bryan

[3] hierarchy of optimization: http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/

[4] Image: http://www.youtube.com/watch?v=60xuSEc7lxA

[5] Always Be Testing: The Complete Guide to Google Webiste Optimizer: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/

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