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FutureNow Post
Thursday, Jul. 10, 2008 at 5:07 am

Google Website Optimizer Cartoons

By Holly Buchanan
July 10th, 2008

I’m a sucker for a good cartoon. Not only are they humorous and entertaining, they’re also wonderful ways to express an idea.

While attending a Google Website Optimizer presentation, our good friend Sean D’Souza crafted some cartoons that do a great job of “getting the point across.”


It’s amazing when you actually take the time to do testing, how all that accumulated learning leads to some pretty impressive results.  It may not happen all at once, but, in the long run, you’re going to win.

Check out the rest of the cartoons inspired by the presentation.

P.S. – If you haven’t read Scott McCloud’s Understanding Comics, you’re missing out.

Want to see more cartoons by Sean D’Souza?

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Comments (9)

  1. Hey Holly: Thanks for finding and posting a link to the cartoons. As you may know, Google Blogs found it interesting too, and posted it on their blog. I think your readers will find the cartoons unusual too–especially the ‘landing pages’ cartoon.


  2. Sean,

    We used the landing page one on .


  3. I especially liked the one about “Possible Optimizer Applications”. I also find myself too many times thinking about the internet. last week when we all left the office to make sushi together and get away from the internet all I could think about was how much sushi was like internet marketing. You may find yourself identifying and smiling when looking at these pictures:

  4. I love the Girlfriend A or Girlfriend B optimization toon that is great

  5. “to minutes already and nothing’s changed”. I feel this one!!!!

  6. [...] Google Website Optimizer Cartoon – I was just going to use the image but I always liked the guys at GrokDotCom (one of the first places I ever heard about testing to convert more visitors if I am absolutely honest) Thats me for today. Off to break some analytics with this new code I got. If it works I’ll take all the credit – if it goes worng I’ll being going over to Jarrods desk and smacking him around the head, (only joking about the physical violence… I promise). Book Marking Buttons: Get Clicking! These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  7. [...] Wonder Woman You Can Be: The Adventures of Diva, Viva, and Fifa”. Future Now (Grokdotcom) lauds Sean D‘Souza’s work from a Google Optimizer presentation. And in Cartoons as New Media [...]

  8. Pictures really make a blog post, this is one of those cases. Everytime I see a blog post with a great picture attached, it makes me want to keep that 1:1 post to picture ratio. Makes all the difference.

  9. I LOLed and showed to my friends ! They also laughed.

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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