Comments on: Tapping the Power of Social Media to Advertise to Women http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Online Business Marketing http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-1190660 Online Business Marketing Fri, 04 Sep 2009 13:55:58 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-1190660 "How do your customers want to interact with you" That is a big question and one that can only be answered by saying "in all ways". You have to be everywhere if you can to get the maximum from your customers and potential customers and if they want Facebook you need to be on it!! “How do your customers want to interact with you” That is a big question and one that can only be answered by saying “in all ways”. You have to be everywhere if you can to get the maximum from your customers and potential customers and if they want Facebook you need to be on it!!

]]> By: Richard Vanderhurst http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-1164855 Richard Vanderhurst Sat, 09 May 2009 07:18:17 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-1164855 Social Media is one of the greatest techniques not only to advertise your products but also to build your online reputation and might as well a higher ranking in SERP. Social Media is one of the greatest techniques not only to advertise your products but also to build your online reputation and might as well a higher ranking in SERP.

]]> By: Internet Marketing for Multiple Clients | Marketing Blogs - All Latest Posts http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-1148311 Internet Marketing for Multiple Clients | Marketing Blogs - All Latest Posts Tue, 03 Mar 2009 23:32:20 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-1148311 [...] you all think and have to say. Do you consult? If so, how do you handle multiple clients, and which social media sites do you utilize the most. Are you frustrated with consulting? What are you ideas, suggestions [...] [...] you all think and have to say. Do you consult? If so, how do you handle multiple clients, and which social media sites do you utilize the most. Are you frustrated with consulting? What are you ideas, suggestions [...]

]]> By: Internet Marketing for Multiple Clients « JBerry Marketing Consultants http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-1148241 Internet Marketing for Multiple Clients « JBerry Marketing Consultants Tue, 03 Mar 2009 19:17:30 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-1148241 [...] you all think and have to say. Do you consult? If so, how do you handle multiple clients, and which social media sites do you utilize the most. Are you frustrated with consulting? What are you ideas, suggestions [...] [...] you all think and have to say. Do you consult? If so, how do you handle multiple clients, and which social media sites do you utilize the most. Are you frustrated with consulting? What are you ideas, suggestions [...]

]]> By: Property Doc http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-1126291 Property Doc Mon, 29 Dec 2008 00:31:10 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-1126291 I think there's so many lessons here. A) social networks are definitely useful for marketing purposes. Look at Ron Paul Girl (Mona Gillen) for instance. She uploaded 1 video, and now has following in the hundreds of thousands. All dying to get a pre-release of her DVD. On the other hand, most of it is very obnoxious. Myspace is currently teetering on overboard, and as such will be losing my participation and I'm sure many others. Most of the other social networks are well on their way to the same conclusion. I think there’s so many lessons here. A) social networks are definitely useful for marketing purposes. Look at Ron Paul Girl (Mona Gillen) for instance. She uploaded 1 video, and now has following in the hundreds of thousands. All dying to get a pre-release of her DVD.

On the other hand, most of it is very obnoxious. Myspace is currently teetering on overboard, and as such will be losing my participation and I’m sure many others. Most of the other social networks are well on their way to the same conclusion.

]]> By: Manchester Public Transport http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-1099394 Manchester Public Transport Mon, 27 Oct 2008 14:14:20 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-1099394 I use Facebook a lot and find the adverts intrusive. I use Facebook a lot and find the adverts intrusive.

]]> By: Franny http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-1087782 Franny Wed, 15 Oct 2008 02:05:12 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-1087782 Hi I use facebook social adverts alot. I like that you can target your adverts to gender and age type. I also like that you can have a photo. It would be handy for me if people also added a category to say if they were pregnant or had young children etc, as i sell maternity products and breastfeeding lingerie. at the moment i set my adverts to married women age 27 to 35. though i change that aroudn a bit. I used to have a nice lingerie shot on the advert, but then i found that a photo of a newborn baby, (my cute son) had a higher click through rate. Hi
I use facebook social adverts alot. I like that you can target your adverts to gender and age type. I also like that you can have a photo. It would be handy for me if people also added a category to say if they were pregnant or had young children etc, as i sell maternity products and breastfeeding lingerie. at the moment i set my adverts to married women age 27 to 35. though i change that aroudn a bit. I used to have a nice lingerie shot on the advert, but then i found that a photo of a newborn baby, (my cute son) had a higher click through rate.

]]> By: Heather http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-899108 Heather Sat, 19 Jul 2008 04:09:00 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-899108 Somehow I keep coming back to this post!! I just found this blogger who took out her own ads in response to the weightloss ones, telling people that they are healthy and to be happy in their own bodies! Very cool! http://teresacentric.com/2008/04/i-finally-did-something-about-the-weight-loss-ads-on-facebook/ Somehow I keep coming back to this post!! I just found this blogger who took out her own ads in response to the weightloss ones, telling people that they are healthy and to be happy in their own bodies! Very cool!

http://teresacentric.com/2008/04/i-finally-did-something-about-the-weight-loss-ads-on-facebook/

]]> By: Stacey http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-898155 Stacey Fri, 18 Jul 2008 20:08:39 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-898155 I agree. I find the ads on Facebook presumptuous and somewhat offensive. They are poorly executed as well! Thanks for your post! I agree. I find the ads on Facebook presumptuous and somewhat offensive. They are poorly executed as well! Thanks for your post!

]]> By: Mark Khoo http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-896692 Mark Khoo Fri, 18 Jul 2008 01:51:17 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-896692 Hi, Insightful post! i did a similar article on gender differences and appeal in social networking sites http://oldskoolmark.wordpress.com/2008/05/12/gender-difference-and-appeal-in-social-networking-sites/ Do let me know what you think, thanks! Hi,

Insightful post! i did a similar article on gender differences and appeal in social networking sites

http://oldskoolmark.wordpress.com/2008/05/12/gender-difference-and-appeal-in-social-networking-sites/

Do let me know what you think, thanks!

]]> By: Free Marketing eBook http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-894280 Free Marketing eBook Thu, 17 Jul 2008 00:28:19 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-894280 I think social marketing is effective for the bloggers to market there products. I think social marketing is effective for the bloggers to market there products.

]]> By: Heather http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-894013 Heather Wed, 16 Jul 2008 22:23:43 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-894013 I just noticed something - I don't know if this is new, but you can give the ads on Facebook a thumbs up or thumbs down and then say WHY you did it - it was interesting, relevant, misleading, offensive, repetitive, etc Except now I can't quite decide if I think that's cool or creepy. heh. I just noticed something – I don’t know if this is new, but you can give the ads on Facebook a thumbs up or thumbs down and then say WHY you did it – it was interesting, relevant, misleading, offensive, repetitive, etc

Except now I can’t quite decide if I think that’s cool or creepy. heh.

]]> By: Nick Stamoulis http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-893416 Nick Stamoulis Wed, 16 Jul 2008 16:01:49 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-893416 Great article. We agree - the age and belly photos certainly are a waste of money for advertisers but advertisers like those deserve to lose money! Great article. We agree – the age and belly photos certainly are a waste of money for advertisers but advertisers like those deserve to lose money!

]]> By: Heather http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-890973 Heather Tue, 15 Jul 2008 17:53:58 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-890973 I agree, those facebook ads that call out my age are upsetting, the just make me feel creepy, invaded and horrible about myself - they are always talking about wrinkles and weight and other things I don't really want to be reminded about. But there are others I have definitely clicked on - about recording songs, and coffee shops with open mics and such. Oh and I really don't get the ones that seem like craigslist ads or something, and then they are misspelled on top of it... I agree, those facebook ads that call out my age are upsetting, the just make me feel creepy, invaded and horrible about myself – they are always talking about wrinkles and weight and other things I don’t really want to be reminded about. But there are others I have definitely clicked on – about recording songs, and coffee shops with open mics and such.

Oh and I really don’t get the ones that seem like craigslist ads or something, and then they are misspelled on top of it…

]]> By: Nancy Mills http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-888733 Nancy Mills Mon, 14 Jul 2008 21:44:30 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-888733 Hi Holly - I truly agree with you on this article. The most important thing women want on the internet is a sense of community - and from that viewpoint they will feel comfortable to support, buy, participate, etc. Spirited Woman, a very inspired women's empowerment community, recently began the Spirited Woman Blogger Team with that entire concept in mind. It is a team effort of women from LA to Paris to Hong Kong providing spirited women from around the globe with news meant to inspire, live life fully with a sense of adventure, freedom, energy, fun - taking a spirited woman approach to life. The response has been very powerful in the short time since we launched it. We know from this vantage point we will build sponsorships, ad dollars, etc. We believe we are part of the social media platform, but in a new way. The blogger team posts can be found at: http://www.thespiritedwoman.com/go_blog_blog_blog I've been following you for years. I think your specialization on the women's internet market is outstanding. I look toward the day when Spirited Woman will be able to contribute to your statistics of the women's market further exploding on the internet. Best, Nancy Mills Hi Holly –

I truly agree with you on this article. The most important thing women want on the internet is a sense of community – and from that viewpoint they will feel comfortable to support, buy, participate, etc.

Spirited Woman, a very inspired women’s empowerment community, recently began the Spirited Woman Blogger Team with that entire concept in mind.

It is a team effort of women from LA to Paris to Hong Kong providing spirited women from around the globe with news meant to inspire, live life fully with a sense of adventure, freedom, energy, fun – taking a spirited woman approach to life.

The response has been very powerful in the short time since we launched it. We know from this vantage point we will build sponsorships, ad dollars, etc. We believe we are part of the social media platform, but in a new way.

The blogger team posts can be found at: http://www.thespiritedwoman.com/go_blog_blog_blog

I’ve been following you for years. I think your specialization on the women’s internet market is outstanding.

I look toward the day when Spirited Woman will be able to contribute to your statistics of the women’s market further exploding on the internet.

Best, Nancy Mills

]]> By: Jason Newton http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-888360 Jason Newton Mon, 14 Jul 2008 19:15:29 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-888360 Hi Holly - I was thinking of you guys on Friday. We were talking about social media and the topic of Persuasion Architecture came up. When you are in control of the site and web experience, you can obviously implement it. But what about across other social media and collaborative websites outside of your domain? I suppose the principles are the same, but the implementation and tracking is the trick. Any thoughts? Jason Hi Holly – I was thinking of you guys on Friday.

We were talking about social media and the topic of Persuasion Architecture came up. When you are in control of the site and web experience, you can obviously implement it.

But what about across other social media and collaborative websites outside of your domain? I suppose the principles are the same, but the implementation and tracking is the trick.

Any thoughts?

Jason

]]> By: Marita http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-888318 Marita Mon, 14 Jul 2008 18:37:52 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-888318 It seems that just with any other type of marketing, targeting the actual group as opposed to the masses of a general social media site will be more effective when you're planning on an immediate return on your advertising dollars. Nevertheless, marketing on Facebook will increase name recognition, cement branding and bring new visitors to a site; even if it doesn't result in immediate conversions, it will have long term benefits. Maybe women are more relationship oriented, but they're also very practical when it comes to taking care of their families - getting free stuff probably works, if it doesn't take too much effort to get it :) It seems that just with any other type of marketing, targeting the actual group as opposed to the masses of a general social media site will be more effective when you’re planning on an immediate return on your advertising dollars.

Nevertheless, marketing on Facebook will increase name recognition, cement branding and bring new visitors to a site; even if it doesn’t result in immediate conversions, it will have long term benefits.

Maybe women are more relationship oriented, but they’re also very practical when it comes to taking care of their families – getting free stuff probably works, if it doesn’t take too much effort to get it :)

]]> By: Maeghan http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-888079 Maeghan Mon, 14 Jul 2008 16:39:19 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-888079 We created a page and have promoted in our email newsletters for people to add us as "fans". We have over 300 fans and push out "updates" to them. We do not use any of the advertising, but we have seen facebook become one of our top traffic forwarders to our website. We created a page and have promoted in our email newsletters for people to add us as “fans”. We have over 300 fans and push out “updates” to them. We do not use any of the advertising, but we have seen facebook become one of our top traffic forwarders to our website.

]]> By: Trevor Millions http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-887936 Trevor Millions Mon, 14 Jul 2008 15:48:31 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-887936 Social Networking really started with MSN Chat/Messenger and the "my room" analogy is extremely accurate but Facebook, et al, seem to be more "my coffee shop" then "my room" where personal space is concerned. Targeting your customers one on one is beneficial if you are selling something like real estate but not for widgets that "take years off" or "melt away fat" (yeesh). If you have to persuade each customer individually that your product is right for them personally then your approach isn't much different then telemarketing. Social Networking really started with MSN Chat/Messenger and the “my room” analogy is extremely accurate but Facebook, et al, seem to be more “my coffee shop” then “my room” where personal space is concerned. Targeting your customers one on one is beneficial if you are selling something like real estate but not for widgets that “take years off” or “melt away fat” (yeesh). If you have to persuade each customer individually that your product is right for them personally then your approach isn’t much different then telemarketing.

]]> By: thinks http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-887619 thinks Mon, 14 Jul 2008 13:08:23 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-887619 <strong>The hidden key to social marketing success...</strong> What one thing separates successful social marketers from everyone else? Read on and see for yourself… ...... The hidden key to social marketing success…

What one thing separates successful social marketers from everyone else? Read on and see for yourself…
……

]]> By: Sachin http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-886980 Sachin Mon, 14 Jul 2008 07:18:09 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-886980 I agree with you that Social media has huge potential but there are now worthless social network sites cropping up every now and then, means this area has already exploded. only few of them are worth. I agree with you that Social media has huge potential but there are now worthless social network sites cropping up every now and then, means this area has already exploded. only few of them are worth.

]]> By: Ellen Hart http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-886727 Ellen Hart Mon, 14 Jul 2008 04:44:04 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-886727 I’ve just created a couple of social networking accounts (on myspace and facebook) in order to promote my online retail store and my professional blog. My business caters to professional women, so I’ve started by adding professional women’s organizations to my “friends list”. I have a lot to learn about social networking, thanks for the start. I’ve just created a couple of social networking accounts (on myspace and facebook) in order to promote my online retail store and my professional blog. My business caters to professional women, so I’ve started by adding professional women’s organizations to my “friends list”. I have a lot to learn about social networking, thanks for the start.

]]> By: Elaine http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-882545 Elaine Sat, 12 Jul 2008 00:59:43 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-882545 I think social marketing is extremely effective. I'd like to see the results of the research project you are going to be doing on it. I think social marketing is extremely effective. I’d like to see the results of the research project you are going to be doing on it.

]]> By: Joseph Carrabis http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/comment-page-1/#comment-881756 Joseph Carrabis Fri, 11 Jul 2008 19:24:40 +0000 http://www.grokdotcom.com/2008/07/11/tapping-the-power-of-social-media-to-advertise-to-women/#comment-881756 Howdy, Thanks for the nod. Your statements about decorating MySpace pages is excellent. Sometime we'll need to talk about the cultural anthropology of sacred spaces (not the new age concept, please) and how these manifest in the webworld. Again, thanks for the nod. Joseph Howdy,
Thanks for the nod. Your statements about decorating MySpace pages is excellent. Sometime we’ll need to talk about the cultural anthropology of sacred spaces (not the new age concept, please) and how these manifest in the webworld.
Again, thanks for the nod.
Joseph

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