Fireworks are synonymous with July 4th and celebrating the day. While watching the festivities this year with my family, I wondered why do we keep coming back year after year? Why do we feel we haven’t properly observed Independence Day until the last spark dissipates from the sky?

How can we market better by learning from the attraction principles of fireworks and how it has been anchored to July 4th? What if anything can we apply to our businesses.