There is a lot of interesting information to report from our Marketing Analytics in Action survey from about a week ago. The first thing that really caught my eye was the fact that 96.85% of people are running web analytics, and out of those, 26.56% have a full time analyst and 53.12% are already testing. The thumbnail will show you how often are people looking at their web analytics.
I’ll be filling you in shortly on the rest of the results, but my question relates to the full time analyst and why more people don’t have one.
Is it because:
A. You don’t think you need one.
B. I need one, but can’t find one.
C. I want one, but can’t afford it.
D. My organization won’t let me justify one.
E. We outsource it.
F. Part-time is enough.
G. Other. Please let us know why.
I’d love to hear your feedback in the comments below.