Comments on: What Your Bounce Rate is Trying to Tell You

By: Nashville Internet Marketing

Nashville Internet Marketing — Sun, 08 Nov 2009 02:49:30 +0000

I find bounce rates are directly relevant to the referral source. Adsense in general frequently tend to have higher bounce rates than other paid types such as adwords. The key as stated in this post is to really determine the source of the traffic and analyze your traffic with a bias.

By: Genetic

Genetic — Fri, 16 Oct 2009 16:53:15 +0000

Hello Melissa,

Thank for sharing.

By: Logaholic

Logaholic — Wed, 14 Oct 2009 12:18:38 +0000

Hi Melissa, a very useful post and the questions really contributed to your explanation! My experience shows that the bounce rate really depends on the content of the site.

With blogs, for instance, a high bounce rate shouldn’t be considered a negative thing, since there you want your visitors to quickly scan and read posts, which are almost always on the landing/home page. In a blog return visitors are way more important than bounce rate (which tells you little about how interesting your content is). Also, for university pages, where the home page contains links to external pages ( e.g a university site with the different faculty pages) the bounce rate for this page would be 100% most of the time but this doesn’t reflect the actual performance of the site.

By: ThongJsn

ThongJsn — Mon, 12 Oct 2009 08:48:41 +0000

I agree with idea. And hope that it will be useful in the days ahead.

By: Steve Fox

Steve Fox — Sun, 04 Oct 2009 04:43:57 +0000

My bounce rate for http://scrabblecheat.com is 25%.
It takes research to figure out why your bounce rate is high. Maybe poor content or people are coming to your site thinking it is something else.
Gather as much data and track back the people to see what sites they are coming from. Then go deeper until you find an answer.

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By: MarketingGuru

MarketingGuru — Tue, 08 Sep 2009 12:05:17 +0000

Bounce Rate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).

By: SEO San Diego

SEO San Diego — Mon, 31 Aug 2009 21:14:10 +0000

Bounce rate has little to do with my client’s site b/c of the fashion element, along with the fact that some 14 yr-old boys are seeking out these keywords for an entirely different purpose. I’d rather, in this case and this case only, look at those that stayed on the page and see where they browsed.

By: Olen

Olen — Sat, 15 Aug 2009 00:38:19 +0000

My partner and I just started our site, http://www.lawyercardsonline.com , on July 25th. We have a bounce rate of 49%, and I can’t figure out if this is good, or bad. We are a retail sales site, B2B, and also sell to actual physical retail locations, but are relying on the website to do most of the work. Should we be trying to lower the rate, or raise it ? Thanks, all help is appreciated.

By: Elaine

Elaine — Sat, 11 Jul 2009 16:01:05 +0000

Thank you for this post. It has clarified the key learnings of the bounce rate, this statistic was simply a number and I was unsure what this means to the user journey. I am going to try to improve my exit pages now – as you have suggested. Keep up the great work! Elaine

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Fri, 29 May 2009 22:50:46 +0000

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By: Nashville SEO

Nashville SEO — Mon, 30 Mar 2009 18:48:13 +0000

Very informative—great job.

Analytics most definitely requires the INTEGRATION of data. If a good percentage of your traffic comes from places like Google Image Search (where you will see extremely high bounce rates), then you may think that you have high bounce rates. By isolating out that traffic, you will get a better read on the situation.

So integrate, integrate, integrate!

By: Ron

Ron — Thu, 26 Mar 2009 05:45:31 +0000

I’m new to the website owners realm, I’m getting quite a few visitors to my site but no new members and looking at the stats they aren’t staying long. some will move around a few links and then leave. not sure what it will take to gain membership numbers.

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By: Penina

Penina — Sat, 24 Jan 2009 16:34:30 +0000

Hi Melissa,
I love that this post is both thorough AND clear. Thank you!
Would you (or any commenters) happen to know where I can find any stats on average changes to bounce rate immediately after a site makes major changes? I’m an art director for a large site that has taken major hits since we re-launched — but I’m wondering if it’s just our regular users reacting to the change.
Thanks again!

By: Property Doc

Property Doc — Sun, 04 Jan 2009 16:08:36 +0000

Google Analytics highlights the bounce rate much more these days, proving it’s a statistic worth paying attention to.

By: David-Gerrard

David-Gerrard — Tue, 09 Sep 2008 09:11:59 +0000

Never really considered the bounce rate of my site-but after watching a few videos on Google analytics and checking my own bounce rate it seems I have some work to do.Learning new stuff all the time!

By: mike

mike — Fri, 15 Aug 2008 18:35:00 +0000

Very nice article,my site has a very high bounce rate. after reading this I know what I have to change and will begin to work on it. Thank You

By: mike

mike — Thu, 14 Aug 2008 22:37:28 +0000

If you are trying to sell a product or a service, then a high bounce rate is clearly not a good thing. If you are trying to get people to click on advertisements that generate your revenue, then I assume a high bounce rate is a good thing as long as they are clicking through to your ads.

By: Marita

Marita — Fri, 01 Aug 2008 01:38:55 +0000

A high bounce rate doesn’t necessarily mean that your page didn’t deliver for the visitor. Especially if your site is purely informational:

If your visitors click on Google ads (or other ads) on that first page they visit, then a high bounce rate is actually a good thing

By: DavidCastroFlorida

DavidCastroFlorida — Wed, 23 Jul 2008 02:47:30 +0000

Good starter post on a very important categorical topic. In the context of behavioral monitoring, bounce is a lesser metric, IMHO. Check out Occam’s Razor for a richer discussion that included primary purpose segmentation and task conversion ratios, which are much more telling. As we segment our visitors and target the “relevant” ones, we are able to deliver much more appropriate marketing offers to accelerate their progression through the funnel.