Comments on: How to Use Any Tool to Optimize Better http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Free Download http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-1198586 Free Download Thu, 08 Oct 2009 08:17:33 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-1198586 Hi Bryan, So what's your most favorite tool. Thanks for sharing Hi Bryan,
So what’s your most favorite tool.
Thanks for sharing

]]> By: Property Management Software http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-1177836 Property Management Software Sat, 11 Jul 2009 13:32:39 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-1177836 re: doc, amen brother! re: doc, amen brother!

]]> By: Property Doc http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-1128897 Property Doc Tue, 06 Jan 2009 15:12:23 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-1128897 I think it's also safe to say that a skilled optimizer without any tools would probably do a better job optimizing a site than an unskilled one with all the tools in the world. Just having the knowhow of how the net works is one of the biggest "tools" available. Aside from that, Google Analytics is my choice as well; however, I also run local stats off the apache logs because Google Analytics outright lies about the incoming organic clicks. I don't know why but they inflate those numbers. I think it’s also safe to say that a skilled optimizer without any tools would probably do a better job optimizing a site than an unskilled one with all the tools in the world.

Just having the knowhow of how the net works is one of the biggest “tools” available.

Aside from that, Google Analytics is my choice as well; however, I also run local stats off the apache logs because Google Analytics outright lies about the incoming organic clicks. I don’t know why but they inflate those numbers.

]]> By: pligg.com http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-906072 pligg.com Tue, 22 Jul 2008 11:13:45 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-906072 <strong>How to Use Any Tool to Optimize Better...</strong> In “The Interactive Marketer 2.0,” I made the case for improved optimization in interactive marketing and to think outside the campaign. I listed several steps to get started, including the first step: Get good at free tools, then pay for them. Too... How to Use Any Tool to Optimize Better…

In “The Interactive Marketer 2.0,” I made the case for improved optimization in interactive marketing and to think outside the campaign. I listed several steps to get started, including the first step: Get good at free tools, then pay for them. Too…

]]> By: Lia Kay Barrad http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-904587 Lia Kay Barrad Mon, 21 Jul 2008 20:33:11 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-904587 Excellent Post. Tools are tools. If we all remember that a website is just a marketing portal to get people to click, call or buy - than like every marketing effort, you need to test, test, test or optimize, optimize, optimize. I let my clients know that there are different types of optimization, some visible to the humans and some just for the robots: code, navigation, content, and 'pretty' or graphics. If you assign the right person in your company to manage the tasks at hand, as a optimization team, the company wins. Again, good post. Excellent Post. Tools are tools. If we all remember that a website is just a marketing portal to get people to click, call or buy – than like every marketing effort, you need to test, test, test or optimize, optimize, optimize. I let my clients know that there are different types of optimization, some visible to the humans and some just for the robots: code, navigation, content, and ‘pretty’ or graphics. If you assign the right person in your company to manage the tasks at hand, as a optimization team, the company wins. Again, good post.

]]> By: EPORIA Website Design http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-904481 EPORIA Website Design Mon, 21 Jul 2008 19:28:09 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-904481 As your post says, "You must always do the work of optimization", this is ultimately the case. Without applying information gained from even the best tools and continually refining your efforts you can't gain any significant improvement in the SERPs. As your post says, “You must always do the work of optimization”, this is ultimately the case. Without applying information gained from even the best tools and continually refining your efforts you can’t gain any significant improvement in the SERPs.

]]> By: Floogy http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-900285 Floogy Sat, 19 Jul 2008 21:20:58 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-900285 A tool is just a tool, except where it's offered free for maximum penetration in order to log every visitor which triggers the JS block; for the purpose of painting a more complete picture of their browsing history, habits and tendencies for their more-complete-than-most-realize Google profile. At some point web masters have to step in and say that if knowledge is power, let's stop herding it into the same hands. Those well-intentioned hands will always die or retire in a few short months, passing their infrastructure and data to people whose intentions we cannot know. But, Audio Bible is right; it's hard to knock good and free. That's why I currently use Google Analytics, Optimizer, Gmail, AdWords, AdSense, Calendar, Reader, Photos (Picasa) and more on a daily basis. Of these, we only plan to cease use of Analytics, AdSense and Optimizer since they are the ones which feed our visitor's info into the G barn without their permission. What's the motivating factor for inflicting a tool switcheroo on ourselves? Google's recent steps to take their existing profile data to the next level through heavy involvement in active RFID tech, including chipped employee name badges and cars which store one's "location history". A quick search will show you more; what's that they say... just Google it. ;) A tool is just a tool, except where it’s offered free for maximum penetration in order to log every visitor which triggers the JS block; for the purpose of painting a more complete picture of their browsing history, habits and tendencies for their more-complete-than-most-realize Google profile.

At some point web masters have to step in and say that if knowledge is power, let’s stop herding it into the same hands. Those well-intentioned hands will always die or retire in a few short months, passing their infrastructure and data to people whose intentions we cannot know.

But, Audio Bible is right; it’s hard to knock good and free. That’s why I currently use Google Analytics, Optimizer, Gmail, AdWords, AdSense, Calendar, Reader, Photos (Picasa) and more on a daily basis. Of these, we only plan to cease use of Analytics, AdSense and Optimizer since they are the ones which feed our visitor’s info into the G barn without their permission.

What’s the motivating factor for inflicting a tool switcheroo on ourselves? Google’s recent steps to take their existing profile data to the next level through heavy involvement in active RFID tech, including chipped employee name badges and cars which store one’s “location history”. A quick search will show you more; what’s that they say… just Google it. ;)

]]> By: Audio Bible http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/comment-page-1/#comment-897769 Audio Bible Fri, 18 Jul 2008 13:33:12 +0000 http://www.grokdotcom.com/2008/07/18/how-to-use-any-tool-to-optimize-better/#comment-897769 I agree. It is hard to knock a free tool like Google Optimizer. It also gives me more information than I really need. I am sure the tool does a lot more than I use it for now. When you mix good and free, that is a hard combination to beat. I think where the real skill comes in, is using the data you already have to make intelligent decisions on what to change, move, etc.... I just started using crazyegg.com, and guess what? I am learning that the same copy on 2 different pages formatted differently, 1 page I am getting a lot of clicks viewing a video I have and on the other page with exact same copy laid out differently is getting little action. Well after I go a month and get a lot of solid click stream data, I will be changing the copy format to the higher performing layout. Data is good but knowing what to do based on data is even better. I am always learning, so I enjoy this. I agree. It is hard to knock a free tool like Google Optimizer. It also gives me more information than I really need. I am sure the tool does a lot more than I use it for now.

When you mix good and free, that is a hard combination to beat.

I think where the real skill comes in, is using the data you already have to make intelligent decisions on what to change, move, etc….

I just started using crazyegg.com, and guess what? I am learning that the same copy on 2 different pages formatted differently, 1 page I am getting a lot of clicks viewing a video I have and on the other page with exact same copy laid out differently is getting little action.

Well after I go a month and get a lot of solid click stream data, I will be changing the copy format to the higher performing layout.

Data is good but knowing what to do based on data is even better. I am always learning, so I enjoy this.

]]>