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Benchmarking Your Customer Experience
Posted By Bryan Eisenberg On July 21, 2008 @ 10:45 am In Customer Experience,Customer Focus,Research,Retail | 7 Comments
Last week at the Shop.org conference, I offered attendees a report on how they ranked on our 2007 Customer Experience Study  and the ability to be among the first sites reviewed for our 2008 benchmarks. I wanted to offer our GrokDotCom readers the same courtesy.
We’ll be reviewing over 500 retail websites this year and won’t be reporting the overall results until the beginning of 2009. If you put in your request this week, we’ll provide you with a report that shows you how you measure up in our 4 categories and provide you with some tips to improve your customer experience.
Your site will be evaluated by one of our Conversion Analysts against 69 distinct questions in four critical areas of customer focus:
* Product Presentation
* The Checkout Process
* Delivery Options
* Customer Service
If you would like a better idea of what you need to do to make your retail website more customer focused then complete your request at Benchmarkmysite.com .
P.S. We are also thinking of adding a B2B benchmark as well. If you think this would be valuable, and would like to be included in it please comment below.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/07/21/benchmarking-your-customer-experience/
URLs in this post:
 2007 Customer Experience Study: http://www.benchmarkmysite.com/study.cfm
 Benchmarkmysite.com: http://www.benchmarkmysite.com/
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