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Paris Hilton, Yes, Paris Hilton
The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?
Hmmm, I wonder if her name triggered some sp*m filters.
Check out this Paris Hilton Celebrity Review and let me know who you think will be next 
About the author
Jeffrey Eisenberg is the CEO & co-founder of FutureNow (OTCBB: FUTR.OB), providers of OnTarget™. OnTarget™ monitors your website 24/7, uncovers the reasons your visitors fail to buy, register, or become a lead, and then provides specific recommendations for you to implement to keep your goals on target. Future Now has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture®, since 1998. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?” and has spoken at events such as Search Engine Strategies,, Shop.org, UIE, NAB and ad:tech. Please feel free to friend Jeffrey on Facebook
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July 22nd, 2008
10:07 am
Lol!
Deliverability might have been low due to a spammy subject line, but I bet open rate was high
July 22nd, 2008
10:18 am
Soeren – The email was to a small group but I bet everyone reads it. I’ve always wanted to write a blog post with her name in the headline
January 7th, 2009
11:24 am
My internal spam filter goes off every time I hear the name Paris Hilton. Interesting marketing angle though.