The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?
Hmmm, I wonder if her name triggered some sp*m filters.
Check out this Paris Hilton Celebrity Review and let me know who you think will be next
July 22nd, 2008
10:07 am
Lol!
Deliverability might have been low due to a spammy subject line, but I bet open rate was high
July 22nd, 2008
10:18 am
Soeren – The email was to a small group but I bet everyone reads it. I’ve always wanted to write a blog post with her name in the headline
January 7th, 2009
11:24 am
My internal spam filter goes off every time I hear the name Paris Hilton. Interesting marketing angle though.