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Paris Hilton, Yes, Paris Hilton
The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?
Hmmm, I wonder if her name triggered some sp*m filters.
Check out this Paris Hilton Celebrity Review and let me know who you think will be next 
About the author
Jeffrey is CEO & co-founder of FutureNow an interactive marketing optimization firm. Jeffrey is the co-author of a Forbes.com column and of two Wall Street Journal, Business Week, USA Today and New York Times bestselling books: "Call To Action" & "Waiting For Your Cat To Bark?". Jeffrey is also speaker at major business conferences and corporate events. Jeffrey is proudest of the success stories from readers, students and clients using FutureNow’s Persuasion Architecture®, a framework for optimizing online experiences to maximize conversions to registrations, donations, lead generation, subscriptions and sales. You can friend Jeffrey on Facebook
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See Bryan Eisenberg present his solo session titled "Pay Per Conversation". Let us know if you will be there and would like to spend some time with Bryan.
July 22nd, 2008
10:07 am
Lol!
Deliverability might have been low due to a spammy subject line, but I bet open rate was high
July 22nd, 2008
10:18 am
Soeren - The email was to a small group but I bet everyone reads it. I’ve always wanted to write a blog post with her name in the headline