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FutureNow Post
Tuesday, Jul. 22, 2008 at 9:17 am

Paris Hilton, Yes, Paris Hilton

By Jeffrey Eisenberg
July 22nd, 2008

The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?

Hmmm, I wonder if her name triggered some sp*m filters.

Check out this Paris Hilton Celebrity Review and let me know who you think will be next ;-)

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Comments (3)

  1. Lol!

    Deliverability might have been low due to a spammy subject line, but I bet open rate was high :-)

  2. Soeren – The email was to a small group but I bet everyone reads it. I’ve always wanted to write a blog post with her name in the headline ;-)

  3. My internal spam filter goes off every time I hear the name Paris Hilton. Interesting marketing angle though.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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