Comments on: How Online Searches Affect Offline Sales

By: Reduce costs for running your online business (Small Business Ecommerce Link Digest)

Sat, 26 Sep 2009 12:55:32 +0000

[...] contribution to offline sales. Holly Buchanan from GrokDotCom follows up with a good look at just how tied search is to the offline sales. Saving money on terms may cost you sales in other channels. So, choose [...]

By: Property Doc

Property Doc — Wed, 07 Jan 2009 15:27:04 +0000

I think experienced online retailers know that integrated customer reviews are absolutely key to selling products. I take a lesson from Newegg because they have a tab with every product for product details, and another for customer reviews.

Of course this only works for shopping sites which have a lot of existing traffic. Newer sites need to be more creative and provide the appropriate links to additional product information I think until they reach such critical mass as their own shoppers can provide the info like Newegg does.

By: Camping Dude

Camping Dude — Thu, 18 Dec 2008 18:54:14 +0000

Thanks for the insight, i know some customers have special needs and questions that are not always answered on the websites they visit. Adding all the information you can about products is sure to help your customers. Every website owner should take a hard look at their product pages to make sure they are doing all they can to provide the information their customers need.