Top 10 Online Retailers by Conversion Rate – June 2008

Here are the top 10 converting websites for June 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. ProFlowers 28.40%
2. Office Depot 25.60%
3. FTD.com 24.30%
4. 1800flowers.com 20.30%
5. Lane Bryant Catalog 18.7%
6. QVC 17.50%
7. Eddie Bauer 16.8%
8. Roamans 16.1%
9. Vistaprint – 15.2%
10. eBay – 14.9%

*Source: Nielsen Online / Marketing Charts

Just like last month the 3 major florists made the list; did dads get lots of flowers? I didn’t. However, I did get a nice Nikon D60 DSLR camera (thanks to my wonderful kids and wife.) As you look at the additional benchmarks below, there seems to be a negative trend from the previous month. A lot of these benchmarks have trended down. Could it be related to the economy?

Additonal June Retail Benchmarks:

Page Views Per Session 12.72
Product Page Views Per Session 3.42
Average Time on Site (in seconds) 476.59
Average Items/Order 5.90
Average Order Value $120.82
Shopping Cart Conversion Rate 31.74%
Shopping Cart Abandonment 68.26%
New Visitor Conversion Rate 2.02%
On-site Search Session 15.07%
On-site Search Conversion Rate 6.64%
On-site Search Average Order Value $130.41

Marketing Summary Benchmarks:

Direct Load:
Traffic % 48.06%
Sales % 65.61%
Conversion Rate 3.49%

Natural Search:
Traffic % 13.43%
Sales % 8.41%
Conversion Rate 1.92%

Referrals:
Traffic % 7.06%
Sales % 2.40%
Referral Conversion Rate 1.40%

* Source: Coremetrics LIVEmark Benchmarks US (PDF) – UK benchmarks PDF available.

Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.

If you need help increasing your numbers, I know someone reliable and proven who can help you. Just ask me.

In B2C, Conversion Rates, Research, Retail, e-commerce

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Comments (10)

Allen Taylor
July 24th, 2008
9:02 am

This is marriage season. I think I read somewhere that more marriages take place in June than in any other month. It’s probably true.
Mark van Loon
July 24th, 2008
10:08 am

Hi!

Nice to see all the good stuff from the internet. However, one small comment: the number 1 conversion rate website misses a w (ww instead of www) in the URL.

No big problem, because everyone would understand it.
Evan
July 28th, 2008
4:35 pm

I guess when people want flowers they want flowers!
Ranjana
August 1st, 2008
3:30 am

Hi,

The website with the highest conversion rate
has a home image that is completely in
graphics.

I guess the subject is such that one needs that kind
of design.

But really great, they are well placed in organic results
(some really valuavle links from good sites)
and have such a good conversion rate.

Every web marketer’s dream.

Regards
Ranjana
Jay
August 2nd, 2008
11:03 am

Great information for affiliate managers.
Reynder (findability)
August 11th, 2008
4:49 am

Very interesting. Most of the sites look very user unfriendly. There SEO is top!
John McDonald
November 28th, 2008
12:51 pm

in your conversion benchmarkting report you have 3 categories direct, natural and referrals, but they do not add up to 100% what is the the other source making up the remainder of the traffic
Property Doc
January 7th, 2009
11:28 am

Office Depot sure made a huge comeback from the last report. Seems the flower sites had it monopolized. Office Depot must be doing something different/right nowdays! I’ll be taking a look at what they changed recently because whatever it was, it worked!
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