Here are the top 10 converting websites for June 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. ProFlowers 28.40%
2. Office Depot 25.60%
3. FTD.com 24.30%
4. 1800flowers.com 20.30%
5. Lane Bryant Catalog 18.7%
6. QVC 17.50%
7. Eddie Bauer 16.8%
8. Roamans 16.1%
9. Vistaprint - 15.2%
10. eBay - 14.9%

*Source: Nielsen Online / Marketing Charts

Just like last month the 3 major florists made the list; did dads get lots of flowers? I didn’t. However, I did get a nice Nikon D60 DSLR camera (thanks to my wonderful kids and wife.) As you look at the additional benchmarks below, there seems to be a negative trend from the previous month. A lot of these benchmarks have trended down. Could it be related to the economy?

Additonal June Retail Benchmarks:

Page Views Per Session 12.72
Product Page Views Per Session 3.42
Average Time on Site (in seconds) 476.59
Average Items/Order 5.90
Average Order Value $120.82
Shopping Cart Conversion Rate 31.74%
Shopping Cart Abandonment 68.26%
New Visitor Conversion Rate 2.02%
On-site Search Session 15.07%
On-site Search Conversion Rate 6.64%
On-site Search Average Order Value $130.41

Marketing Summary Benchmarks:

Direct Load:
Traffic % 48.06%
Sales % 65.61%
Conversion Rate 3.49%

Natural Search:
Traffic % 13.43%
Sales % 8.41%
Conversion Rate 1.92%

Referrals:
Traffic % 7.06%
Sales % 2.40%
Referral Conversion Rate 1.40%

* Source: Coremetrics LIVEmark Benchmarks US (PDF) - UK benchmarks PDF available.

Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.

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