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Wednesday, Jul. 30, 2008

Free Whitepaper: “Marketing in a Recession” (Don’t Miss This)

By Bryan Eisenberg
July 30th, 2008

marketing in a recession whitepaperIt was in the late ’90s when Jeffrey and I first met Jason. Business plans where stacked to the ceilings, valuations based on eyeballs were outrageous and everyone was staking their claim to an online gold mine on. Jason, a great guy despite being a reformed lawyer and accountant, was one of those entrepreneurs.

He was visiting the CEO of the Internet incubator we were advising about his portfolio companies in New York. The CEO introduced us and I showed Jason our “wacky and crazy” ideas of working with analytics, the importance of optimizing the experience, where you put certain elements on your page matter, the value of point of action assurances, etc. A couple of hours later, Jason volunteered to be our guinea pig site.

Just a couple of short years later, the sock puppet was kicked out the door, no one was crying for, and the market tanked with many businesses following it. Jason profited while his competition couldn’t because he could afford to pay more for his traffic. After all, we initially increased his conversion rate by over 400% and then beyond. It wasn’t that hard ;-)

Today, Jason is still in the same business and still doing well, because he has never stopped optimizing.The market hasn’t crashed a la dot-bomb , but certainly budgets are being squeezed and we are all being asked to do more with less resources. The economy is sluggish and our customers are struggling. We’d like to help you during these difficult times.

Download our latest whitepaperGrabbing Market Share: Marketing in A Recession” to learn what you and your organization should do about it. It was Blackie Sherrod who said “The reason history must repeat itself is because we pay so little attention to it the first time.” Don’t miss out, please take advantage of what we learned the first time around.

Invest a total of 5 minutes to download “Grabbing Market Share: Marketing in A Recession” and then read it.

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Comments (8)

  1. I have tried to download the white paper “Marketing in a Recession” – it doesn’t work (errors after you enter info and submit)

  2. Bill,

    The error has been corrected. Thanks for bringing it to our attention.


  3. Still doesn’t work. Got a cfm file.

  4. This is a great marketing idea. We published a White Paper on the recession (targetted at our niche market – beauty salon owners) back in June and it has become the most-read page on our site.

    I think it was Gary Halbert who said “Find a starving crowd”?

    Cheers, Jon

  5. [...] 2. comparing search, display, ppc, cpm, cpa, etc. 3. creating efficiencies in your marketing 4. marketing in a recession 5. Integrated Brands & Interaction: connecting your online to your offline channel 6. preparing [...]

  6. I would love to see v2 of this “Marketing in a Depression” to account for the position of our economy in 2009. [/realistic sarcasm]

    On another note, some of the wealthiest people/families/companies in the world today came from those who took risks during the last depression.

  7. [...] Free Whitepaper: “Marketing in a Recession” – FutureNow – Jul ‘08 – FutureNow has a useful white paper on marketing in the downturn, focusing on the following subjects: – increase market share – increase sales from existing traffic – reduce customer acquisition costs – increase lifetime value of customers – use your existing marketing tools better improve the ROI of your search and pay-per-click campaigns – reap the value of a continuous optimization discipline [...]

  8. I would love to see v2 of this “Marketing in a Depression” to account for the position of our economy in 2009. [/realistic sarcasm]

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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