It was in the late ’90s when Jeffrey and I first met Jason. Business plans where stacked to the ceilings, valuations based on eyeballs were outrageous and everyone was staking their claim to an online gold mine on. Jason, a great guy despite being a reformed lawyer and accountant, was one of those entrepreneurs.
He was visiting the CEO of the Internet incubator we were advising about his portfolio companies in New York. The CEO introduced us and I showed Jason our “wacky and crazy” ideas of working with analytics, the importance of optimizing the experience, where you put certain elements on your page matter, the value of point of action assurances, etc. A couple of hours later, Jason volunteered to be our guinea pig site.
Just a couple of short years later, the sock puppet was kicked out the door, no one was crying for Boo.com, and the market tanked with many businesses following it. Jason profited while his competition couldn’t because he could afford to pay more for his traffic. After all, we initially increased his conversion rate by over 400% and then beyond. It wasn’t that hard
Today, Jason is still in the same business and still doing well, because he has never stopped optimizing.The market hasn’t crashed a la dot-bomb , but certainly budgets are being squeezed and we are all being asked to do more with less resources. The economy is sluggish and our customers are struggling. We’d like to help you during these difficult times.
Download our latest whitepaper “Grabbing Market Share: Marketing in A Recession” to learn what you and your organization should do about it. It was Blackie Sherrod who said “The reason history must repeat itself is because we pay so little attention to it the first time.” Don’t miss out, please take advantage of what we learned the first time around.
Invest a total of 5 minutes to download “Grabbing Market Share: Marketing in A Recession” and then read it.