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Mcafee Pulls a “New Coke”: Will it Hurt Retailer’s Conversions
Posted By Bryan Eisenberg On July 30, 2008 @ 9:34 am In Improving Conversion | 30 Comments
I’ve always been a fan of HackerSafe. I have seen a significant percentage of sites that used the ScanAlert Hackersafe logo increase conversions because of it. About a year ago, ScanAlert was acquired by McAfee , the company famous for their anti-virus and security solutions, smart move. This weekend, all of a sudden, the old familiar HackerSafe trust seal was replaced with the McAfee Secure seal. Dumb move, what gives?
Our buddy, Wayne at PelicanParts  was just one retailer who was concerned with this “switcharoo.” It doesn’t seem that there was any prior notification. No mention of the change in the HackerSafe Dashboard the retailers use. Is this a case of the “Trust Seal” company betraying the trust of their customers, online retailers? It brings up several questions that you can help answer:
Finally, will McAfee succeed with this change or will we see retailers complain about the “new formula” and will McAfee have to offer the “old formula” again?
P.S. The problems keep popping up, check out former HackerSafe employee Cresta’s blog .
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URL to article: http://www.grokdotcom.com/2008/07/30/mcafee-pulls-a-new-coke-will-it-hurt-retailers-conversions/
URLs in this post:
 ScanAlert was acquired by McAfee: http://www.mcafee.com/us/about/press/corporate/2007/20071031_110000_m.html
 PelicanParts: http://www.pelicanparts.com
 Cresta’s blog: http://crestapillsbury.wordpress.com/2008/08/01/what-is-mcafee-thinking/
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