Comments on: Harry Potter and the Secret of Conversion http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 14:52:06 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Buyers Guide http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/comment-page-1/#comment-1176837 Buyers Guide Sun, 05 Jul 2009 11:19:56 +0000 http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/#comment-1176837 Actually i was a little thick head while reading the article.I only understood the whole meaning in the last line.Great article as always. Actually i was a little thick head while reading the article.I only understood the whole meaning in the last line.Great article as always.

]]> By: Brendan http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/comment-page-1/#comment-924390 Brendan Fri, 01 Aug 2008 15:18:47 +0000 http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/#comment-924390 Good comments, all. To Audio Bible, I think whether a web copywriter reads fiction or not, there will always be those that are what I call "self-indulgent." And even the best writer needs an editor, to do just that...edit! Maybe old Ernest Hemingway would've been a good web copywriter... Good comments, all. To Audio Bible, I think whether a web copywriter reads fiction or not, there will always be those that are what I call “self-indulgent.” And even the best writer needs an editor, to do just that…edit!

Maybe old Ernest Hemingway would’ve been a good web copywriter…

]]> By: Audio Bible http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/comment-page-1/#comment-924369 Audio Bible Fri, 01 Aug 2008 15:11:37 +0000 http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/#comment-924369 I am a non reader..... I do read manuals and books on how to do things in the computer world, from Internet related stuff to Programming. Reading some of these type books is like reading a phone book sometime. I do think reading helps greatly in copywriting, it makes sence to me. One thing I have noticed, sometimes copywriters go over board in the other direction. I have hired some good ones in times past. I had one who wrote a mound of information, when I saw the copy I thought no one is going to read all of this stuff. I had to cut it in half. I think of the word balance, remember people skim and scan, most do not fall over every word written on a webpage. I sence that sometime copywriter are writing only to people like them, big readers. When it comes to the internet not everyone reads every word, Balance...... I am a non reader….. I do read manuals and books on how to do things in the computer world, from Internet related stuff to Programming. Reading some of these type books is like reading a phone book sometime.

I do think reading helps greatly in copywriting, it makes sence to me. One thing I have noticed, sometimes copywriters go over board in the other direction.

I have hired some good ones in times past. I had one who wrote a mound of information, when I saw the copy I thought no one is going to read all of this stuff. I had to cut it in half.

I think of the word balance, remember people skim and scan, most do not fall over every word written on a webpage. I sence that sometime copywriter are writing only to people like them, big readers.

When it comes to the internet not everyone reads every word, Balance……

]]> By: Copywriter Andrew Cavanagh http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/comment-page-1/#comment-922950 Copywriter Andrew Cavanagh Fri, 01 Aug 2008 02:18:58 +0000 http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/#comment-922950 You know many of the greatest direct response copywriters swear by the value of reading fiction to increase their selling power when they write sales copy. John Carlton and Jay Conrad Levinson are two outstanding copywriters who spring to mind. The approach of thinking of your prospects as fictional characters is helpful too. It works even better if you have real live conversations with real live prospects so you can relate those experiences into those fictional characters. Kindest regards, Andrew Cavanagh You know many of the greatest direct response copywriters swear by the value of reading fiction to increase their selling power when they write sales copy.

John Carlton and Jay Conrad Levinson are two outstanding copywriters who spring to mind.

The approach of thinking of your prospects as fictional characters is helpful too.

It works even better if you have real live conversations with real live prospects so you can relate those experiences into those fictional characters.

Kindest regards,
Andrew Cavanagh

]]> By: Nick Stamoulis http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/comment-page-1/#comment-922892 Nick Stamoulis Fri, 01 Aug 2008 01:46:06 +0000 http://www.grokdotcom.com/2008/07/31/fiction-reading-increases-empathy-and-social-skills/#comment-922892 Happy Birthday Harry! Great article... I totally agree with you on wanting fictional representations of my customers... would be great! Happy Birthday Harry! Great article… I totally agree with you on wanting fictional representations of my customers… would be great!

]]>