Comments on: A Guide to Common Testing Challenges http://www.grokdotcom.com/2008/08/01/a-guide-to-common-testing-challenges/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Property Doc http://www.grokdotcom.com/2008/08/01/a-guide-to-common-testing-challenges/comment-page-1/#comment-1130617 Property Doc Sun, 11 Jan 2009 15:18:33 +0000 http://www.grokdotcom.com/2008/08/01/a-guide-to-common-testing-challenges/#comment-1130617 Thanks for the link to the book. I normally don't like Amazon's practices even as effective as they are, but for books they usually are the best resource if I can't get it locally. Thanks for the link to the book. I normally don’t like Amazon’s practices even as effective as they are, but for books they usually are the best resource if I can’t get it locally.

]]> By: Jim Cain http://www.grokdotcom.com/2008/08/01/a-guide-to-common-testing-challenges/comment-page-1/#comment-924263 Jim Cain Fri, 01 Aug 2008 14:11:38 +0000 http://www.grokdotcom.com/2008/08/01/a-guide-to-common-testing-challenges/#comment-924263 Bryan, fantastic insights as always. The core concepts behind testing/conversion optimization are exciting and empowering. Taking control of growing the goal outcomes of your website can be a heady brew for marketers who are new to this kind of work, which can lead to a rush to 'boil the ocean' by applying lots of creative ideas without a proper framework in place. With that said, I couldn't agree more with your emphasis on starting with process. New practitioners of conversion optimization should take their initial excitement and energy, and pour it into building a solid plan to move forward with testing. The visible changes to the look and feel of your site will be smaller at first, but the visible results will be transparent. If changing the color of a button from blue to red grows your sales but you can't prove it, your first cycle of optimization might be your last. Looking forward to reading more on process when the book comes out. Cheers, Jim Bryan, fantastic insights as always.

The core concepts behind testing/conversion optimization are exciting and empowering. Taking control of growing the goal outcomes of your website can be a heady brew for marketers who are new to this kind of work, which can lead to a rush to ‘boil the ocean’ by applying lots of creative ideas without a proper framework in place.

With that said, I couldn’t agree more with your emphasis on starting with process. New practitioners of conversion optimization should take their initial excitement and energy, and pour it into building a solid plan to move forward with testing. The visible changes to the look and feel of your site will be smaller at first, but the visible results will be transparent. If changing the color of a button from blue to red grows your sales but you can’t prove it, your first cycle of optimization might be your last.

Looking forward to reading more on process when the book comes out.

Cheers,

Jim

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