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Friday, Aug. 1, 2008 at 5:57 am

Women and Search-an Interview with Gord Hotchkiss of Enquiro

By Holly Buchanan
August 1st, 2008

Is there a difference in the way men and women use search?   Is there a way to better meet the needs of women in your search strategy and campaigns?

These are some of the questions I discussed with Gord Hotchkiss, President and CEO of Enquiro Research.

More and more studies are showing there are differences in how men and women use websites.   Is there a difference in how they use search as well?   Let’s find out.

Take a listen.

Click here to listen to Holly’s interview with Gord Hotchkiss

To download Holly’s interview with Gord Hotchkiss the MP3 to listen to on your ipod click here.

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Comments (1)

  1. there certainly isn’t enough data, especially on shopping sites, the difference between how men and women use search, navigation, etc. We’re struggling with this ourselves since our studies have shown that women appreciate “social navigation” a lot (ie. narrow by affinity, pros, cons, best uses), while men find it to be in the way of the “fact based navigation” (ie. spec data) they are used to seeing to drill down to the product they’re looking for.

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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