http://www.grokdotcom.com/2008/08/01/women-and-search-an-interview-with-gord-hotchkiss-of-enquiro/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 16:58:14 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2008/08/01/women-and-search-an-interview-with-gord-hotchkiss-of-enquiro/comment-page-1/#comment-956502 shammara Mon, 18 Aug 2008 23:30:48 +0000 http://www.grokdotcom.com/2008/08/01/women-and-search-an-interview-with-gord-hotchkiss-of-enquiro/#comment-956502 there certainly isn't enough data, especially on shopping sites, the difference between how men and women use search, navigation, etc. We're struggling with this ourselves since our studies have shown that women appreciate "social navigation" a lot (ie. narrow by affinity, pros, cons, best uses), while men find it to be in the way of the "fact based navigation" (ie. spec data) they are used to seeing to drill down to the product they're looking for. there certainly isn’t enough data, especially on shopping sites, the difference between how men and women use search, navigation, etc. We’re struggling with this ourselves since our studies have shown that women appreciate “social navigation” a lot (ie. narrow by affinity, pros, cons, best uses), while men find it to be in the way of the “fact based navigation” (ie. spec data) they are used to seeing to drill down to the product they’re looking for.

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