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Women and Search-an Interview with Gord Hotchkiss of Enquiro

Posted By Holly Buchanan On August 1, 2008 @ 5:57 am In Grokcast,Marketing to Women,Search Engine Marketing | 1 Comment

Is there a difference in the way men and women use search?   Is there a way to better meet the needs of women in your search strategy and campaigns?

These are some of the questions I discussed with Gord Hotchkiss [1], President and CEO of Enquiro Research [2].

More and more studies are showing there are differences in how men and women use websites.   Is there a difference in how they use search as well?   Let’s find out.

Take a listen.

Click here to listen to Holly’s interview with Gord Hotchkiss
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To download Holly’s interview with Gord Hotchkiss [3] the MP3 to listen to on your ipod click here.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/08/01/women-and-search-an-interview-with-gord-hotchkiss-of-enquiro/

URLs in this post:

[1] Gord Hotchkiss: http://www.enquiro.com/hr/team.asp

[2] Enquiro Research: http://www.enquiroresearch.com/

[3] Holly’s interview with Gord Hotchkiss: http://www.grokdotcom.com/podcasts/HollyinterviewGord_Hotchkiss.mp3

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