Women and Search-an Interview with Gord Hotchkiss of Enquiro
Posted By Holly Buchanan On August 1, 2008 @ 5:57 am In Grokcast,Marketing to Women,Search Engine Marketing | 1 Comment
Is there a difference in the way men and women use search? Is there a way to better meet the needs of women in your search strategy and campaigns?
These are some of the questions I discussed with Gord Hotchkiss [1], President and CEO of Enquiro Research [2].
More and more studies are showing there are differences in how men and women use websites. Is there a difference in how they use search as well? Let’s find out.
Take a listen.
Click here to listen to Holly’s interview with Gord Hotchkiss
To download Holly’s interview with Gord Hotchkiss [3] the MP3 to listen to on your ipod click here.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/08/01/women-and-search-an-interview-with-gord-hotchkiss-of-enquiro/
URLs in this post:
[1] Gord Hotchkiss: http://www.enquiro.com/hr/team.asp
[2] Enquiro Research: http://www.enquiroresearch.com/
[3] Holly’s interview with Gord Hotchkiss: http://www.grokdotcom.com/podcasts/HollyinterviewGord_Hotchkiss.mp3
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