There are some interesting tidbits including why women may be more stressed than men, how Barbie has affected women’s eating disorders, and some cool brain differences.
I wrote about some of these differences in The Soccer Mom Myth. Differences between men and women DO exist. It’s ok to say so. But what’s even more important is to understand how those differences affect our buying decisions and which marketing messages we respond to.
Go take a look and share your thoughts with me.