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How Women Work

Posted By Holly Buchanan On August 6, 2008 @ 5:51 am In Marketing to Women | 9 Comments

Guy Kawasaki [1] recently blogged about an article that attempts to explain how women work [2].

There are some interesting tidbits including why women may be more stressed than men, how Barbie has affected women’s eating disorders, and some cool brain differences.

I wrote about some of these differences in The Soccer Mom Myth [3].  Differences between men and women DO exist.   It’s ok to say so.   But what’s even more important is to understand how those differences affect our buying decisions and which marketing messages we respond to.

Go take a look [2] and share your thoughts with me.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/08/06/how-women-work/

URLs in this post:

[1] Guy Kawasaki: http://blog.guykawasaki.com/2008/07/how-women-work.html

[2] how women work: http://people.howstuffworks.com/women.htm

[3] The Soccer Mom Myth: http://www.amazon.com/Soccer-Mom-Myth-Michele-Miller/dp/1932226567/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1217543963&sr=8-1

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