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Insights into Google Search

Posted By Bryan Eisenberg On August 6, 2008 @ 5:56 am In Breaking News,Google,Planning Tools,Research,Search Engine Marketing,keywords | 14 Comments

Google Insights for Search trends [1]Google released another great tool [2] today, Google Insights for Search [3]. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in your relevant search terms. It allows you to compare search volume patterns (and trends) across specific geographic regions, categories (like finance, health, and sports), and time frames. You can read more about it at the Insight for Search help center [4] or get a quick overview here [5].How does Insights into Search work:

Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative to the total number of searches done on Google over time. We then show you a graph with the results, indicating interest over time, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms.

Read more about how we scale [6] and normalize [7] the data.On the results page, you’ll also see a list of the top searches, top rising searches [8], and a world heat map graphically displaying the search volume index with regions, subregions, and cities.

Keep in mind that Insights uses data aggregated over millions of users without personally identifiable information, and is powered by computer algorithms. Additionally, Insights only shows results for search terms that receive a significant amount of traffic, and enforces minimum thresholds for inclusion in the tool. For more information about how Google protects privacy, please refer to our privacy policy [9].

Go try out Google’s Insights for Search [10] for your keywords. Let me know what you think in the comments below.


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URL to article: http://www.grokdotcom.com/2008/08/06/insights-into-google-search/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/insights_96693_en_time.jpg

[2] Google released another great tool: http://adwords.blogspot.com/2008/08/announcing-google-insights-for-search.html

[3] Google Insights for Search: http://google.com/insights/search/

[4] Insight for Search help center: http://www.google.com/support/insights//bin/answer.py?answer=96693

[5] here: http://searchengineland.com/080806-000001.php

[6] scale: http://www.google.com/support/insights/bin/bin/answer.py?answer=87282

[7] normalize: http://www.google.com/support/insights/bin/bin/answer.py?answer=87284

[8] rising searches: http://www.google.com/support/insights/bin/bin/answer.py?answer=94793

[9] privacy policy: http://www.google.com/privacy.html

[10] Insights for Search: http://www.google.com/insights/search/#

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