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Special Announcement
Friday, Aug. 8, 2008

Always Be Testing Unleashed

By Bryan Eisenberg
August 8th, 2008

always be testing book coverAmazon is already shipping FutureNow’s latest book Always Be Testing. Co-authored with FutureNow’s Chief Scientist, John Quarto-vonTivadar and contributor, Lisa T. Davis; the book is meant for anyone looking to get more leads, sales, and profits from their website.

The first reviews on Amazon are live (including the first time that I have seen a video review for a book). Daniel Waisberg writes:

When I first saw that this book was coming to light I had mixed feelings. On one hand, I was hunger for more testing knowledge, both theoretical and practical. On the other hand, I am always apprehensive when books talk about tools. However, the book impressed me as a comprehensive guide to Online Testing. And when I read the following (p.18), I was sure the book is what the market needs:

“The important thing to keep in mind is that the Google Website Optimizer is a tool. (…)It cannot do your thinking for you. It cannot plan your tests. It cannot produce the creative. It cannot interpret your results beyond demonstrating numerical significance and confidence. These things are up to you. If you want the tests you run on the Google Website Optimizer to be meaningful and to provide the intelligence you need to make well informed marketing decisions, then this is the book you need.

The authors cover very thoroughly the Why, the What, and the How of Online Testing. All you need to know from the value of testing to how should you get started. The examples are very enriching and illustrate the power of testing and the bottom line: Testing = $$$.

Part I covers the Why; the authors delve on the power of testing and provide some amazing examples of it (including a masterpiece on Amazon’s testing efforts). In addition they walk us through the Google Website Optimizer and provide powerful tips on the tool.

Part II covers the What and the How; the chapters are structured in a very actionable way: “Questions to ask”, “Exercises”, “What to test”, and “Apply this to your site”. As you read you can implement the tips instantly. A few examples of what to test are: usability, look & feel, searchability, product presentation, up-sell/cross-sell……

Part III covers some technical aspects of testing. The authors provide interesting information about Google website Optimizer scripts, statistical tests, and other special issues.

*The book is well structured, insightful and action oriented: exactly as online marketing should be! I warmly recommend it.*

Thank you Daniel for the kind words. I hope you get as much out of the book as Daniel did. The book is selling on Amazon for $19.79 and includes a $25 Adwords coupon. That’s a pretty good ROI ;-)

The official launch of the book will be at Search Engine Strategies, San Jose on August 18th. If you are going to be there join me for a book signing courtesy of Google and the fine support of the SES crew. I’ll also be at SES doing a presentation with Group Product Marketing Manager for Google Analytics, Brett Crosby titled “Pay Per Conversation.” I hope you can join us.

2 Webinars to Improve Your Conversion Rates

If you can’t join us live then make sure to sign up for the Always Be Testing webinar with Tom Leung and myself. This one is going to be extra interesting. We’ll be covering some interesting case studies and how to start testing in your orginzation (large and small). You can register here and if you missed last month’s Always Be Testing webinar you can see it here.

I also recently completed a webinar with Wes Funk,  Director of Online Marketing for Omniture titled “Using Personas to Skyrocket Conversion.” You can view it on demand. If you want to understand the power of using Personas to enhance your segmentation and content planning, this webinar is a must see.

Which Do You Prefer?

We’re also conducting our own “A/B test” on the covers of the book. When you get your copy you can go and vote for your favorite Always Be Testing cover. Or you can always head to the website to find out more about the book before you order it.

Add Your Comments

Comments (45)

  1. Your product links seem to be broken.

  2. Thanks Brandon. See what happens when you try to use a shortcut (a url shortener), the url must have expired. I fixed the links.

  3. Yeah, sometimes using a third party service like that isn’t really worth it when you consider you’re relying on their uptime. Looking forward to reading the book…

    One question, do you guys plan on releasing a Kindle version?

  4. Brandon,

    Agreed. I asked my acquisition editor and he is making inquiries.

    Thanks,
    Bryan

  5. Congratulations Bryan – also to John and Lisa!

  6. I ordered and received my copy of your book, last Friday. In fact, I brought it to work today to start readiing. I look forward to reading and learning somethings. I have not yet started on testing, I did install crazyegg, and have learned some interesting things……

    I still have a top 7 list of things to fix first, but the working the top 7 list down and will soon be testing.

    I hope it is as good as your ‘Call to Action’ book.

  7. I will order it asap.

    Wonder if it will be all new stuff, or overlapping with Call to action , and Cat to bark

  8. Thomas,

    Thanks for ordering it. I’ll let others answer as well, but it is the perfect compliment to Call to Action.

    Bryan

  9. Well I received notification last week that my book has shipped but it has not arrived yet. Hopefully it gets to me before I go on vacation as I would like to bring it along to read on those long train rides.

  10. I can’t wait until my copy arrives! Your first 2 books basically resulted in pay raises for me, and I am sure this one will do the same. :)
    Congrats on the Amazon launch!

  11. Justin,

    Congrats! Please forward all commission checks to…

    Best wishes,
    Bryan

  12. [...] you want more information, read “Always Be Testing Unleashed” on the GrokDotCom [...]

  13. Congratulations on the release. I’m curious to see what the purchase numbers look like over the next year, if your willing to share that info.

  14. I really learned from your last book, look forward to getting this one.

  15. Nice post I Like your site very well and continue to do so. I have bookmarked your site.

  16. Thanks For information in your site..

  17. I cant wait till i recieve my copy looks like an incredible book.

  18. Amazon is now one of the best websites in his domain. I think he is beating Ebay

  19. Thanks For information webmaster!

  20. Icant wait till i recieve my copy looks like an incredible book.

  21. Congratulations on the release. I’m curious to see what the purchase numbers look like over the next year, if your willing to share that info.

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  22. m curious to see what the purchase numbers look like over the next year, if your willing to share that info.I’m curious to see what the purchase numbers look like over the next year,

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  23. Congratulations on the release. I’m curious to see what the purchase numbers look like over the next year,the url must have expired. I fixed the links.

  24. thank you all.

  25. I can’t wait to see these results for next year. Good luck!

  26. It’s a great read actually. I would recommend it to anyone.

  27. THanks , A great informations in your site , I Have priority for it.

  28. Thank you very much for the information, it helped a lot!

  29. This looks like a very interesting read, although I’ve never heard of it before. Testing and tracking your website’s performance is a core part of any successful website, so I think this book would be of great value to anyone looking to take their business online.

  30. Thanks a graet sharing in your site :)

  31. Thank you for sharing the info. Great website

  32. Thanks for this simple tip to improve conversion rates.

  33. It’s a great read actually. I would recommend it to anyone.

  34. I ordered and received my copy of your book, last Friday. In fact, I brought it to work today to start readiing. I look forward to reading and learning somethings. I have not yet started on testing, I did install crazyegg, and have learned some interesting things……

    I still have a top 7 list of things to fix first, but the working the top 7 list down and will soon be testing.

    I hope it is as good as your ‘Call to Action’ book.
    Health Zone

  35. Thank you very much for the information, I would recommend it to anyone.

  36. Very nice, it looks like good offer to take one from amazon. Because I also want to test some of mine.
    Find me on my cna training blog.

  37. Hi, nice tips for newbie like me. I never testing before it.
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  38. It looks like a great books. I am interesting in having new one. Thank you.

  39. t’s a great read actually. I would recommend it to anyone.

  40. Whew finally I found an information that I have been looking for. Thanks for this post it rally helped me ;) finally I can tell this to my friend who sell antiques online ;)

  41. Conversion rates are important to test for. I really enjoy learning about them.

  42. Always Be Testing is an excellent book that tackles one of the most important aspects of successful search marketing

  43. Great info and right to the point. I am not sure if this is actually the best place to ask but do you folks have any thoughts on where to get some professional writers? Thanks :)

  44. Great and awesome article like always..Thanks so much for sharing…:)

  45. [...] first song thrash gods Slayer ever recorded teaches us to always be testing – and to appreciate good guitar [...]

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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