The other day I was looking at a website – justforgirlssports.com – and saw an excellent example of why product reviews do a better job of selling products than product descriptions do. I was looking at the product page for a girl’s bicycle helmet.
The product copy had this to say about the helmet:
“The ergonomic designed padding and an additional pad set for the perfect individual fit guarantee ultimate comfort.
The product review had this to say about the helmet:
“The helmet fit both girls well; ages 10 and 12. They must be comfortable because they wear them every time without reminding.”
Which description do you think convinced more parents to buy this helmet?
Not only did the review use more simple language, it also touched on one of parent’s biggest concerns with bike helmets -will their child actually wear it?
Mine your product reviews for ways to improve your product descriptions and convert more buyers.