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Holly Buchanan Interview on Purse Strings
By Holly Buchanan
August 13th, 2008
Maria Reitan  and I had a great conversation on her radio show Purse Strings.   She wanted to know about how you can better understand your target demographics. Maria asked some great questions about marketing to women, how women use the Internet, and the burning question on everyone’s minds – why I spend all my holidays in the bathroom.
About the author
Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at http://marketingtowomenonline.typepad.com She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.
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June 18th, 2009
1:44 am
Purse Strings sounds like a great little radio show. I wonder if you can access it online somehow.