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Special Announcement
Monday, Aug. 25, 2008

Always Be Testing Webinar This Wednesday: Final Reminder

By Jeffrey Eisenberg
August 25th, 2008

Please join us this Wednesday, the 27th of August at 12pm EST, for our next installment of the Always Be Testing Webinar series. Bryan Eisenberg (my kid brother) , co-founder of FutureNow will be presenting along with Tom Leung, Product Manager for Google Website Optimizer.

During this session they’ll discuss optimizing headlines and calls to action and illustrate how to use these principles as they look at several case studies as well. Can’t make it at that time? If you register then you will also be notified when the recording of the webinar is available as well.

One lucky registrant will win a signed copy of Bryan and John’s new book “Always Be Testing.”

Have you registered yet? Know anyone else who should, please forward on this post.

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Comments (2)

  1. Great webinar, I really enjoyed it.

    Now a question?

    I want to reduce the bounce rate on my home page. I am planning on running a test to remove a couple of graphics from the header file.

    To see if reduced clutter will REDUCE the bounce rate. I understand I need code on any results page to measure, so if I have 25 pages linked off of the home page, I need to install the same code for the test on these 25 pages, right?

    Also once I install the code on these pages, if I run more tests later on, does this code change everytime on the results page(s)?

    Does each test have its OWN different results code on the conversion page(s) or can I place one piece of code on all the pages?

  2. RE: Audio Bible – If you search on grockdotcom, you’ll find a huge post just about testing. It has lots of information about that, and you don’t have to be a member.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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