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Always Be Testing Webinar This Wednesday: Final Reminder
Please join us this Wednesday, the 27th of August at 12pm EST, for our next installment of the Always Be Testing Webinar series. Bryan Eisenberg (my kid brother) , co-founder of FutureNow will be presenting along with Tom Leung, Product Manager for Google Website Optimizer.
During this session they’ll discuss optimizing headlines and calls to action and illustrate how to use these principles as they look at several case studies as well. Can’t make it at that time? If you register then you will also be notified when the recording of the webinar is available as well.
One lucky registrant will win a signed copy of Bryan and John’s new book “Always Be Testing.”
Have you registered yet? Know anyone else who should, please forward on this post.
About the author
Jeffrey is CEO & co-founder of FutureNow an interactive marketing optimization firm. Jeffrey is the co-author of a Forbes.com column and of two Wall Street Journal, Business Week, USA Today and New York Times bestselling books: "Call To Action" & "Waiting For Your Cat To Bark?". Jeffrey is also speaker at major business conferences and corporate events. Jeffrey is proudest of the success stories from readers, students and clients using FutureNow’s Persuasion Architecture®, a framework for optimizing online experiences to maximize conversions to registrations, donations, lead generation, subscriptions and sales. You can friend Jeffrey on Facebook
More articles from Jeffrey Eisenberg
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Search Engine Strategies Chicago
See Bryan Eisenberg present his solo session titled "Pay Per Conversation". Let us know if you will be there and would like to spend some time with Bryan.
August 27th, 2008
1:34 pm
Great webinar, I really enjoyed it.
Now a question?
I want to reduce the bounce rate on my home page. I am planning on running a test to remove a couple of graphics from the header file.
To see if reduced clutter will REDUCE the bounce rate. I understand I need code on any results page to measure, so if I have 25 pages linked off of the home page, I need to install the same code for the test on these 25 pages, right?
Also once I install the code on these pages, if I run more tests later on, does this code change everytime on the results page(s)?
Does each test have its OWN different results code on the conversion page(s) or can I place one piece of code on all the pages?
September 30th, 2008
3:05 am
RE: Audio Bible - If you search on grockdotcom, you’ll find a huge post just about testing. It has lots of information about that, and you don’t have to be a member.