Comments on: Is the New Mint.com Marketing to Women Through Design? http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Internetiturundus http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1200777 Internetiturundus Thu, 15 Oct 2009 08:51:21 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1200777 The new site is outperforming the old site by 20%. So, different genders or not, it works and that`s the most important thing there, great job. The new site is outperforming the old site by 20%. So, different genders or not, it works and that`s the most important thing there, great job.

]]> By: Buyers Guide http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1176832 Buyers Guide Sun, 05 Jul 2009 11:08:21 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1176832 Yes they are targeting women.Great idea. Yes they are targeting women.Great idea.

]]> By: Web Usability: Are Men Hunters & Women Browsers? | iMarketwell http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1167096 Web Usability: Are Men Hunters & Women Browsers? | iMarketwell Thu, 21 May 2009 12:35:00 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1167096 [...] Should you build a male site and female site with different colors, copy, imagery, products, navigation and page load speed? Of course not. It’s important to optimize for fast loading pages and logical, usable navigation for everyone. But you should look at your site and ask if your design and content decisions were made with bias. Personal finance site Mint.com’s redesign boosted performance by 20%, and Future Now’s Jeff Sexton suspects it’s because the new design is more female-friendly. [...] [...] Should you build a male site and female site with different colors, copy, imagery, products, navigation and page load speed? Of course not. It’s important to optimize for fast loading pages and logical, usable navigation for everyone. But you should look at your site and ask if your design and content decisions were made with bias. Personal finance site Mint.com’s redesign boosted performance by 20%, and Future Now’s Jeff Sexton suspects it’s because the new design is more female-friendly. [...]

]]> By: Jeff Sexton http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1163178 Jeff Sexton Fri, 01 May 2009 15:43:15 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1163178 Internetiturundus, I think my opening paragraph adequately communicates my own concerns about stereotyping based on gender, and indeed I have written many other posts on what I regard as a better alternative to that: persona- and temperament-based writing. That said, gender differences - and indeed gender preferences - DO exist. And I believe that the new Mint.com website more nearly matches female gender preferences than the old site, which seemed more male-oriented to me. Not saying this is the end-all and be-all of analysis when it comes to the new mint.com website, but it is certainly one angle worth looking at. - Jeff Internetiturundus,

I think my opening paragraph adequately communicates my own concerns about stereotyping based on gender, and indeed I have written many other posts on what I regard as a better alternative to that: persona- and temperament-based writing.

That said, gender differences – and indeed gender preferences – DO exist. And I believe that the new Mint.com website more nearly matches female gender preferences than the old site, which seemed more male-oriented to me. Not saying this is the end-all and be-all of analysis when it comes to the new mint.com website, but it is certainly one angle worth looking at.

- Jeff

]]> By: Internetiturundus http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1163156 Internetiturundus Fri, 01 May 2009 10:18:33 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1163156 I think that this analysis is too much focused on genders. People are different, not just women and men. I think that this analysis is too much focused on genders. People are different, not just women and men.

]]> By: 向航周记：男性上网爱速度 | 移动体验恶言堂 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1163003 向航周记：男性上网爱速度 | 移动体验恶言堂 Thu, 30 Apr 2009 07:07:57 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1163003 [...] 是不是说我们需要为男女设计不同的网页？No,只需要more female-friendly，曾经有网页因为照顾了一下女同胞，销量提升20%。Amazon卖kindle还针对男女设计了不同的界面……汗。还有很多很有趣的数据，自己看吧。 [...] [...] 是不是说我们需要为男女设计不同的网页？No,只需要more female-friendly，曾经有网页因为照顾了一下女同胞，销量提升20%。Amazon卖kindle还针对男女设计了不同的界面……汗。还有很多很有趣的数据，自己看吧。 [...]

]]> By: Property Man http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1138631 Property Man Wed, 04 Feb 2009 01:32:18 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1138631 I think the top 80% of their new page is A+; however, the bottom 20%, cyan on cyan? Isn't there some webmaster rule somewhere that text should be easy to read? When the foreground and background are the same color, it screams hard to read to me. =) I think the top 80% of their new page is A+; however, the bottom 20%, cyan on cyan? Isn’t there some webmaster rule somewhere that text should be easy to read? When the foreground and background are the same color, it screams hard to read to me. =)

]]> By: Ecommerce Keurmerk http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-1101000 Ecommerce Keurmerk Thu, 30 Oct 2008 18:04:33 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-1101000 I found it very good to read that marketing for women is not thinking stereotypical. If you do that it will fail. I agree with Amanda, I don't think it is male or female design. I found it very good to read that marketing for women is not thinking stereotypical. If you do that it will fail.
I agree with Amanda, I don’t think it is male or female design.

]]> By: Eric Morgan http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-981628 Eric Morgan Tue, 02 Sep 2008 14:18:46 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-981628 The new design of Mint.com looks pretty good; I agree it is an improvement; although I still think the old one was pretty good as well. Where I think mint.com falls flat on their face is not in getting people to be interested and wanting to sign-up but getting it to work. I tried it myself and had a pain trying to get it to work with my specific banks even though it said it supported them. I also have spoken with several co-workers who had similar problems; we all eventually gave up and stopped using it because of poor customer service and support which is virtually non-existant. I think its just a reminder that no matter how well we market our websites if the back-end product and service is not in-line with what we are portraying it will have an even more negative impact than if we came to the website expecting poor service, etc. The new design of Mint.com looks pretty good; I agree it is an improvement; although I still think the old one was pretty good as well. Where I think mint.com falls flat on their face is not in getting people to be interested and wanting to sign-up but getting it to work. I tried it myself and had a pain trying to get it to work with my specific banks even though it said it supported them. I also have spoken with several co-workers who had similar problems; we all eventually gave up and stopped using it because of poor customer service and support which is virtually non-existant. I think its just a reminder that no matter how well we market our websites if the back-end product and service is not in-line with what we are portraying it will have an even more negative impact than if we came to the website expecting poor service, etc.

]]> By: Rick Sloboda http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-980863 Rick Sloboda Tue, 02 Sep 2008 04:32:11 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-980863 It’s probably worth noting (whether you’re targeting females or males), that a Moss, Gunn and Heller (2006) analysis of 60 personal websites found significant aesthetic differences between male- and female-designed websites, and that both women and men demonstrated a preference for websites designed by their own genders. It’s probably worth noting (whether you’re targeting females or males), that a Moss, Gunn and Heller (2006) analysis of 60 personal websites found significant aesthetic differences between male- and female-designed websites, and that both women and men demonstrated a preference for websites designed by their own genders.

]]> By: Amanda http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-972712 Amanda Thu, 28 Aug 2008 18:50:26 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-972712 mint.com has a very friendly interface and it is not necessary a "male" or "female" design. mint.com has a very friendly interface and it is not necessary a “male” or “female” design.

]]> By: Lars http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-971119 Lars Wed, 27 Aug 2008 21:33:11 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-971119 First thought: They've done a great job. Will have to give it a closer look. First thought: They’ve done a great job.
Will have to give it a closer look.

]]> By: Ecommerce Design http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-970617 Ecommerce Design Wed, 27 Aug 2008 15:27:57 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-970617 Great post and a reality check. People aren’t stereotypes and you have to target your efforts more on the actual quality of your content than making it flowery. At the end of the day, that’s what we all want regardless of our gender. Great post and a reality check. People aren’t stereotypes and you have to target your efforts more on the actual quality of your content than making it flowery. At the end of the day, that’s what we all want regardless of our gender.

]]> By: John Quarto-vonTivadar http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-970590 John Quarto-vonTivadar Wed, 27 Aug 2008 15:17:21 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-970590 Actually, FutureNow has a webcast today we're doing in conjunction with Google. It's the second in our Always Be Testing webinar series that parallels and expands ideas in our recent book of the same name (available on -- surprise! -- Amazon.com). You might just be able to register to see it by going to: www.futurenowinc.com/abtwebinar.htm If don't manage to catch it today, we will be putting the video up on our site shortly after it's completed Actually, FutureNow has a webcast today we’re doing in conjunction with Google. It’s the second in our Always Be Testing webinar series that parallels and expands ideas in our recent book of the same name (available on — surprise! — Amazon.com). You might just be able to register to see it by going to: http://www.futurenowinc.com/abtwebinar.htm

If don’t manage to catch it today, we will be putting the video up on our site shortly after it’s completed

]]> By: Audio Bible http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/comment-page-1/#comment-970461 Audio Bible Wed, 27 Aug 2008 13:33:01 +0000 http://www.grokdotcom.com/2008/08/27/is-the-new-mintcom-marketing-to-women-through-design/#comment-970461 Enjoyed the article. I need a lot of work on my website; I realize that more and more everyday. I know I am not appealing to all 4 groups of shoppers, but I am fixing to add reviews and request past customers for their opinions of the items they have ordered. So that will help down the road. I also watched the webcast on Patrick Sullivan’s analysis of Mint.com. That was good too. Video is always good for me. I know FutureNow used to do a good bit of webcasts in the past, is this something ya'll have stopped doing? Enjoyed the article. I need a lot of work on my website; I realize that more and more everyday. I know I am not appealing to all 4 groups of shoppers, but I am fixing to add reviews and request past customers for their opinions of the items they have ordered. So that will help down the road.

I also watched the webcast on Patrick Sullivan’s analysis of Mint.com. That was good too. Video is always good for me. I know FutureNow used to do a good bit of webcasts in the past, is this something ya’ll have stopped doing?

]]>