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Thursday, Aug. 28, 2008 at 5:13 am

What is Continuous Improvement?

By Bryan Eisenberg
August 28th, 2008

Join Dr. Ralph Wilson, Jim Sterne and I, as we explain in this 7 minute video what “continuous incremental improvement” means and how to get started with it.

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What obstacles do you face in getting your organization to adopt a continuous optimization process? Do they need to see more success stories like these?

Editors Note: If you want to learn more about marketing optimization and meet Ralph, Jim and Bryan, register for the eMetrics Marketing Optimization Summit in Washington DC, October 20-23rd. If you want, you can use discount code FN10 for a 10% discount.

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Comments (26)

  1. Nice video! Already knew many incremental improvements, but there were some i didnt know yet, so thanks for it! On a long term this leads to radical improvement, so try to keep track of your improvements ;)



  2. Nice video, I agree with all your points. We have the same approach with our customers : next to the methodology aspect, there is a true change management issue. It is much easier for someone to think short term than long term : continuous improvement is not a very usual approach for e-marketers.

  3. The article starts with an improper use of the reflexive pronoun “myself”. I myself was unable to get myself to watch the video of these excellent gentlemen, for fear that my grammar conscience would be pricked too often! I have a “myself” pet peave that I cannot shake, sorry! Bounce!

  4. Not only have we constructed our own business model with a central focus on continuous incremental improvement, or kaizen, but we have discovered that this same approach is extremely effective in the realm of personal development, lifestyle fitness, and wellness. We contend that most approaches to fitness and lifestyle change are dysfunctional as reflected by the actual statistics (especially in ratio to the amount of available knowledge and the $2 billion weight-loss industry). One of several key reasons most fitness/wellness programs are not sustainable is that people attempt too radical a change too quickly. A kaizen approach yields greater results that are actually sustainable. Continuous, incremental improvement organically develops lifestyle fitness and personal success.

    Dr. Robert Maurer, Ph.D., has written a great book on the subject called “One Small Step Can Change Your Life – The Kaizen Way”. Dr. Maurer points out that there is an actual physiology at play in the brain itself that resists dramatic change. Maurer teaches how to apply kaizen principles to side-step this natural response. An expert on the art of success, Maurer leads the reader to a sense of empowerment as they begin to see and believe that great change (and success) is made through small, positive steps.

    With insane health care costs, the loss of worker productivity/creativity, and human resource retention issues, we need to take a closer look at the realities of improving the health and well-being of our workforce and our leaders. Human capital is inexorably linked to the ability of the human – body and mind, to perform at its highest level.

    Karen B. Cohen

  5. I think the key point that might get lost here is that it takes a certain sense of self confidence to allow yourself to admit that you could get better. All too often this gets lost in the hubris of office politics where an admission like that would be seen as a sign of weakness. In a small organization the ability to quickly move past that and get on to the job of continuous improvement can be an asset.

  6. I am in total agreement, it is just hard to have Continuous improvements when your always releasing new products.

  7. Great video, continuous improvements are important and one of the keys to growing from a small successful company, to a mid-sized or large successful company.

  8. [...] smarter marketer and to produce better results. This is the very core of a Six Sigma approach to a continuous improvement process. Use the data to make changes to your website, feed your email campaigns and tools like Google [...]

  9. Great article. I agree with Article about continuous improvement, it’s hard.

  10. Mmm, i missed the eMetrics. To bad, sounds interesting.

  11. I think employee buy-in is the hardest part to continuous improvement. “we’ve always done it that way and it works well” is a common phrase I’ve heard.

  12. I agree, it is just very difficult to have continuous improvements when you releasing new products all the time to bring clients.

  13. [...] lifestyle change can help you accomplish fitness goals.  Same goes for Optimization, also known as Continuous Improvement.  The shift out of project mentality needs to be addressed within your organization (culture), [...]

  14. I really enjoyed reading this article and found it helpful and informative. I agree that continuous improvements are an important issue and paramount to expansion of any business.

  15. Six sigma methodology is very suitable for the continuous improvement. DMAIC is the best and easiest method to tun the project

  16. Thanks, these kind of videos and posts keeps us motivated. And that’s one of the most important things

  17. Six sigma methodology is very suitable for the continuous improvement. DMAIC is the best and easiest method to tun the project

  18. this video is useful,the important thing is:if you can do what you say?

  19. I loved the blog you! Are always new subjects and interests of leitores.Espero always bringing new material.
    Are de parabens! Success

  20. [...] [...]

  21. Great video, but now days who has time for continuous improvements? I know I don’t.

  22. Continuous improvement is ideal, just isn’t doable on a daily basis. If so, you will be Einstein by the age of 30.

  23. It is a fair point brought up. Many people stop once they see results. Conitnuity is essential for successful business.

  24. Thanks for sharing and giving insight in this. Continuity is underestimated.

  25. Results is what everyone is working for, the most difficult part is keeping the results and improving.

  26. Have experienced this with on of the ventures I followed, very promising in the beginning, but not creative enough to keep the results up.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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