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When Is “Always Be Testing” Like A Banana Peel?

Posted By John Quarto-vonTivadar On August 28, 2008 @ 4:45 pm In A/B Testing,Books | 3 Comments

Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff.  Then your buddies mock you.

Hard:  Write another book.

Easy:  Tell people where they can get a free sample chapter.

Idiot:  Skip the Easy part.

With all the hoopla surrounding the release of our latest book, “Always Be Testing [1]“, both Bryan and I forgot to let you know we’ve a sample chapter available online [2] as a PDF.  Enjoy.

So busy was I trying not to drink the kool-aid [3], that I forgot to watch out for banana peels on the floor! Whooops!

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URL to article: http://www.grokdotcom.com/2008/08/28/when-is-always-be-testing-like-a-banana-peel/

URLs in this post:

[1] Always Be Testing: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633

[2] sample chapter available online: http://testingtoolbox.com/

[3] trying not to drink the kool-aid: http://www.grokdotcom.com/2008/08/26/does-your-testing-organization-have-a-gag-reflex/

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