Comments on: Obama: The Online Persuasion Architect in Action

By: Property Man

Property Man — Wed, 04 Feb 2009 01:52:59 +0000

Thank you for the insightful information. And well it’s clear that the Obama campaign did a few things right. =)

By: Barack Obama And Grassroots Leadership | StayGoLinks

Barack Obama And Grassroots Leadership | StayGoLinks — Thu, 13 Nov 2008 01:44:31 +0000

[...] The Stats on McCain vs. Obama Online and the Buzz as reflected in Google Trends showed just how wide the gap was between the two campaigns. This had been apparent for some time as Bryan Eisenberg pointed out in August. He saw Obama as someone who was doing online marketing extremely well. [...]

By: Obama Used Conversion Rate Optimization to Win

Obama Used Conversion Rate Optimization to Win — Fri, 07 Nov 2008 13:23:35 +0000

[...] marketing campaign was planned and executed. If you haven’t heard, check out here, here, here, here, here and [...]

By: SEO & The 2008 Presidential Campaign

SEO & The 2008 Presidential Campaign — Tue, 04 Nov 2008 22:24:00 +0000

[...] Grokdotcom holds up Obama’s campaign as an example of online marketing done well – you can learn from his efforts regardless of your personal political [...]

By: Tooth Abscess

Tooth Abscess — Sun, 28 Sep 2008 19:01:35 +0000

I don’t think it’s necessarily helping candidates as much as people assume to market their campaigns online. I think that one effective TV campaign trumps any online effort of 10 websites promoting a candidate. It’s the same disease that happens when people try to use Twitter to promote their product. People watch, and engage, but they don’t care.

By: Susan Greene

Susan Greene — Sun, 07 Sep 2008 23:18:30 +0000

In employing Web 2.0 strategies so effectively, Obama has created an analogy between he and McCain.

Obama is young, with it, understands today’s world. McCain is old school, seemingly confused by today’s technology and issues, and in so many ways, just doesn’t get it.

I guess it’s pretty clear who I’m voting for.

By: Kyle

Kyle — Mon, 01 Sep 2008 16:31:54 +0000

Absolute innovative thinking, planning and solid execution like no other presidential campaign prior.

Considering the Internet’s pure power and its ability to be used to communicate a message to the masses, its interesting that no one else has been able to harness its power for a political campaign until now.

It will be interesting to see how he will us the Internet after Obama is elected the next President of the US.

By: Keisha

Keisha — Mon, 01 Sep 2008 16:07:23 +0000

I believe Obabma is being scrutinized not because he lacks the experience as everyone seems to be alluding to but simply because he is a black man that has dared to go after what we all and this is including blacks felt were off limits to Blacks in America.

I can smell the hate coming from so many yet through it all, he has not wavered. No he is no emperor. He is no King. He is Barack Obama born of this world and pursued a life less traveled and deserves to be here just like any John McCain or George Bush. It is sad but his skin color plays a strong role in the bashing he currently gets whether people want to admit it or not. This is America.

This is America.

By: Brock Butler

Brock Butler — Sat, 30 Aug 2008 23:07:12 +0000

I think the real take-away is the increased participation in the political process. The 1-to-1 relationship potential of our new Web 2.0 world is evolving in amazing ways. The large number of small contributors to the Obama campaign will be noticed by all future political operatives.

I don’t necessarily equate this brilliant marketing effort to a candidate’s qualifications for our nations highest office. Unless we are suggesting Obama did the design and architecture?

This should be an interesting election. I admire Obama’s intellect but am voting for McCain’s policies. I also want to see a woman in the white house.

By: Glass Guy

Glass Guy — Sat, 30 Aug 2008 17:48:47 +0000

I have to agree and disagree. I agree he is doing the participation thing right, I disagree it helps him.

He is doing well getting people like me to respond to him, because I and my wife both have. BUT then the responses we get back are meaningless. In the end it probably hurts him far more than helps him if you are actively seeking to get real info about Obama and his views.

They romance you then send you a form letter with a link to a page that is not even relevant to the question or inquiry…

Geoff

By: Xander Becket

Xander Becket — Fri, 29 Aug 2008 19:51:12 +0000

Great post Bryan.

Turns out that Obama’s not only doing everything right, but John McCain is doing everything wrong on the internet. Take a look at the profiles on StumbleUpon, Digg, and Twitter for the user “JohnMcCain.” I wrote a post about it that’s linked to from my name, but you can get the gist if you visit the profiles.

JohnMcCain’s last tweet: ‘I’m going to the bathroom before my next speech! Coffee ran right through me!”

By: Nick Stamoulis

Nick Stamoulis — Fri, 29 Aug 2008 16:08:31 +0000

Straight up, this guy and his camp have been ON POINT with all of their online efforts — which is a good reason why he’s so successful.