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Archive for August, 2008

FutureNow Post
Friday, Aug. 22, 2008 at 9:38 pm

In Case You Missed SES Last Week…

August 22nd, 2008

I was at Search Engine Strategies San Jose this past week and did a session titled Pay Per Conversation with Brett Crosby, Group Manager Google Analytics & Google Website Optimizer. The premise of the session is that so many people focus on paying for the click, that they forget that the click is just the beginning of the conversation with your visitor as they arrive at your website. Brett and I presented how to identify opportunities to improve your pages using web…

...continue to read "In Case You Missed SES Last Week…"

FutureNow Post
Friday, Aug. 22, 2008 at 10:39 am

So-Bad-They’re-Good Opening Lines

August 22nd, 2008

You gotta love a contest dedicated to preserving the fine art of crafting so-bad-they’re-good opening lines. The Bulwer-Lytton Fiction Writing Contest is named after the original author of the line Snoopy made famous: “It was a dark and stormy night,” and continues to inspire the creation of beauties like this year’s winning entry from Garrison Spik:

“Theirs was a New York love, a checkered taxi ride burning rubber, and like the city their passion was open 24/7, steam rising from their bodies…

...continue to read "So-Bad-They’re-Good Opening Lines"

Special Announcement
Friday, Aug. 22, 2008

Waiting For Wizards of Web?

August 22nd, 2008

For the past few years our Wizards of Web class has been standing room only with classes of over 100 students from big companies and small. This year attendance is limited to only 24 people. This class is taught only once a year by our founders Bryan & Jeffrey Eisenberg.

We are letting you know before Wizard Academy fills the class: Wizards of Web: Planning, Measuring, & Achieving Your Online Goals October 21-23.

...continue to read "Waiting For Wizards of Web?"

FutureNow Post
Wednesday, Aug. 20, 2008 at 10:10 am

Not Just Another Press Release

August 20th, 2008

Public companies issue a lot of press releases. Some of them are issued to announce something to the press or to brag but many others are issued simply to comply with the SEC’s public disclosure provision of Regulation FD. What that means effectively is that if you ask the CEO of a public company about her company she can’t tell you anything that isn’t publicly disclosed. That used to mean either an SEC fling or a press release. Welcome to…

...continue to read "Not Just Another Press Release"

FutureNow Post
Tuesday, Aug. 19, 2008 at 9:49 am

Can An Image of a Pretty Woman Boost Conversion?

August 19th, 2008

woman face questionWhy is it that live chat icons always feature pretty girls with a headset?    Why not have a good looking guy with a headset?

Is the strategy that men will want to talk to a pretty girl?  And women may be more comfortable talking to another woman than a man?   I don’t know.   But a recent study might provide some answers.

Robert Dooley at Future Lab has a great post A…

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FutureNow Post
Monday, Aug. 18, 2008 at 7:58 am

Is Facebook The Right Choice For MySpace Owners?

August 18th, 2008

facebook_myspaceSunday’s New York Times surprised me with ” Fox News Joins a Social Network, but Not Its Parent’s Site

“Fox News Channel wants more friends. But instead of reaching out on the News Corporation’s own social network, MySpace, the cable news channel is choosing to network on the site’s chief rival, Facebook.

Think it has anything to do with MySpace’s existing partnership with MSNBC? Fox says it has more to do with audience.”

This is a sign of the maturity of social media,…

...continue to read "Is Facebook The Right Choice For MySpace Owners?"

FutureNow Post
Friday, Aug. 15, 2008 at 7:16 am

5 Simple Tips for Lead-Generation Sites

August 15th, 2008

Several of my recent columns have dealt with testing and optimization. Today, I’ll focus on the other half of the online marketing world, those who must drive leads through their site.

1. Review Your Lead Generation Forms

Typically lead-gen site forms fail in two major areas:

Many lead-gen sites simply copy forms from a site they like, giving little thought to the nuances and the difference between their business goals and the site they copied. The result can lead to a slew of unqualified…

...continue to read "5 Simple Tips for Lead-Generation Sites"

FutureNow Post
Thursday, Aug. 14, 2008 at 5:16 am

The Best of GrokDotCom 2008, So Far…

August 14th, 2008

Earlier this week it came to our attention that a significant part of our readership never received their email newsletters (for some people this has been several months worth) due to an internal operational glitch. Can you say ooooops! So we’ve put together a list of the top 10 posts you may have missed:

Tapping the Power of Social Media to Advertise to Women

3 Things Viral Videos Must Do to Make Money 

Free Whitepaper: “Marketing in a Recession” (Don’t…

...continue to read "The Best of GrokDotCom 2008, So Far…"

FutureNow Article
Wednesday, Aug. 13, 2008

When Information Architecture Can Fall Short

August 13th, 2008

linear paths are dead“Information Architecture involves the design of organization and navigation systems to help people find and manage information more successfully.”

Basically, Information Architecture (IA) views websites as libraries in need of the right kind of card catalogue set-up to facilitate information access by visitors.

But most websites aren’t libraries, or merely stores of information. In fact, most commercial websites are more interested in persuading visitors to take certain actions (i.e. converting) than they are in providing access to information.

In this sense, the interactivity enabled…

...continue to read "When Information Architecture Can Fall Short"

FutureNow Post
Wednesday, Aug. 13, 2008 at 7:43 am

Holly Buchanan Interview on Purse Strings

August 13th, 2008

Maria Reitan  and I had a great conversation on her radio show Purse Strings.    She wanted to know about how you can better understand your target demographics.  Maria asked some great questions about marketing to women, how women use the Internet, and the burning question on everyone’s minds – why I spend all my holidays in the bathroom.

Give it a listen.

...continue to read "Holly Buchanan Interview on Purse Strings"

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