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Archive for August, 2008

FutureNow Post
Tuesday, Aug. 5, 2008 at 12:53 pm

We’re Not Worthy…We’re Not Worthy…

August 5th, 2008

There is a world of difference between the disciplined study of copywriting/persuasion, and the laughable royal road to riches pitched by most internet marketing “gurus.” The following website satirizes this “I’m-too-sexy” approach so well that it practically begs for a mock Wayne’s World-style “we’re not worthy.”

Go ahead, treat yourself to a well-deserved belly laugh:

http://www.thecopygod.com/

[Hat tip to Bob Bly]

...continue to read "We’re Not Worthy…We’re Not Worthy…"

FutureNow Event

Free Webinar: August Session of “Always Be Testing” Webinar Series

August 4th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

...continue to read "Free Webinar: August Session of “Always Be Testing” Webinar Series"

FutureNow Post
Monday, Aug. 4, 2008 at 6:24 am

An Anthropological Introduction to YouTube

August 4th, 2008

Hat tip to Sam Decker for pointing out this anthropological introduction to YouTube by Prof. Mike Wesch who presented this lecture at the Library of Congress on June 23rd, 2008. This is fascinating for those interested in understanding why people do the things they do.

YouTube Preview Image swfobject.embedSWF("http://www.youtube.com/v/TPAO-lZ4_hU&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-1462-youtube-1", "425", "355", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes);

...continue to read "An Anthropological Introduction to YouTube"

FutureNow Article
Friday, Aug. 1, 2008

A Guide to Common Testing Challenges

August 1st, 2008

To survive, companies must commit to optimization and testing.

It won’t be easy. Being good at something never is.

A few weeks ago I gave a keynote at the Shop.org online merchandising workshop and had an opportunity to chat with several online retailers of all sizes. Each shared the challenges it faces as it tries to adopt a culture of optimization.

Last week, I shared with you what I learned from Raul Vazquez, CEO of Walmart.com from his keynote at the conference. Unlike many retailers,…

...continue to read "A Guide to Common Testing Challenges"

FutureNow Post
Friday, Aug. 1, 2008 at 5:57 am

Women and Search-an Interview with Gord Hotchkiss of Enquiro

August 1st, 2008

Is there a difference in the way men and women use search?   Is there a way to better meet the needs of women in your search strategy and campaigns?

These are some of the questions I discussed with Gord Hotchkiss, President and CEO of Enquiro Research.

More and more studies are showing there are differences in how men and women use websites.   Is there a difference in how they use search as well? …

...continue to read "Women and Search-an Interview with Gord Hotchkiss of Enquiro"

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