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ElasticPath Webinar: I Know I Should Be A/B Testing But…

By Bryan Eisenberg
September 1st, 2008

Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales, companies begin to look for other solutions. The rising costs of directing traffic to a site places tremendous pressure on the “landing page” (where the site traffic arrives) to convince visitors to buy something.  Improving landing page “conversion rates” (percentage of visitors who take the desired action) has become a key focus of companies because even a slightly improved conversion rate can dramatically boost profits. One approach to doing this is to use A/B or Multivariate testing.

How do you do it right?

In this webinar Bryan Eisenberg will address:

• Where and how companies should begin testing
• How do you get corporate buy-in
• What exactly you should test
• Secrets to maximize returns on testing investment (tools, people and process)

Learn how you go from a culture of having to “always be right” to “always be testing.”

Sign up now and you can win 1 of 5 signed copies of Bryan Eisenberg’s new book, “Always be Testing: The Complete Guide to Google Website Optimizer.”

You can register for this webinar here.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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