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FutureNow Event

eMetrics Marketing Optimization Summit

By Bryan Eisenberg
September 1st, 2008

at the Hilton Alexandria Mark Center
5000 Seminary Rd. Alexandria, VA 22311

Tough Times Call for Tough Measures

Economic problems continue to mount in the United States and the effect is being felt around the world. Consumers are spending less resulting in lower revenues. As a consequence marketing budgets are getting tighter. Now, more than ever, organizations must optimize their marketing efforts. More effective awareness generation, more powerful persuasion techniques, more consistent conversion rates and more repeat business are required to survive. The only way to manage is to measure and the most important metrics are at the top of the list in this presentation by my friend, founder of the eMetrics Marketing Optimization Summit and the Chairmanof the WAA, Jim Sterne.

Bryan will be moderating several sessions as well as presenting in two sessions.

Learn more about this event and save 10% when you register by using discount code FN10.

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Comments (1)

  1. Thanks for the heads up on this event, I had completely forgotten about it. I will be attending as I’m only about 30 minutes away from Alexandria (on a good day).

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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