Here are the top 10 converting websites for July 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.
*Source: Nielsen Online / Marketing Charts
New comers to the list include: J.Jill, Children’s Place, and Zales. Regulars to the list hat dropped off in July include: Lane Bryant Catalog, Eddie Bauer, VistaPrint and eBay. I think it is also interesting to note that FTD has done a great job staying towards the top of the list as ProFlowers seems to be dropping a bit.
Page Views Per Session 12.17
Product Page Views Per Session 3.13
Average Time on Site (in seconds) 469.83
Average Items/Order 6.56
Average Order Value $145.48
Shopping Cart Conversion Rate 31.99%
Shopping Cart Abandonment 68.01%
New Visitor Conversion Rate 1.81%
On-site Search Session 13.36%
On-site Search Conversion Rate5 .61%
On-site Search Average Order Value $144.41
Traffic % 51.18%
Sales % 72.94%
Conversion Rate 3.07%
Traffic % 12.45%
Sales % 6.74%
Conversion Rate 2.02%
Traffic % 6.33%
Sales % 1.85%
Referral Conversion Rate 1.70%
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