Here are the top 10 converting websites for July 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. Office Depot 26.90%
2. 1800flowers.com 20.90%
3. FTD.com 20.30%
4. J. Jill 19.4%
5. ProFlowers 19.30%
6. QVC 18.20%
7. LL Bean 15.9%
8. Children’s Place 15.2%
9. Blair.com 14.9%
10. Zales 14.6%

*Source: Nielsen Online / Marketing Charts

New comers to the list include: J.Jill, Children’s Place, and Zales. Regulars to the list hat dropped off in July include: Lane Bryant Catalog, Eddie Bauer, VistaPrint and eBay. I think it is also interesting to note that FTD has done a great job staying towards the top of the list as ProFlowers seems to be dropping a bit.

Additonal June Retail Benchmarks:

Page Views Per Session 12.17
Product Page Views Per Session 3.13
Average Time on Site (in seconds) 469.83
Average Items/Order 6.56
Average Order Value $145.48
Shopping Cart Conversion Rate 31.99%
Shopping Cart Abandonment 68.01%
New Visitor Conversion Rate 1.81%
On-site Search Session 13.36%
On-site Search Conversion Rate5 .61%
On-site Search Average Order Value $144.41

Marketing Summary Benchmarks:

Direct Load:
Traffic % 51.18%
Sales % 72.94%
Conversion Rate 3.07%

Natural Search:
Traffic % 12.45%
Sales % 6.74%
Conversion Rate 2.02%

Referrals:
Traffic % 6.33%
Sales % 1.85%
Referral Conversion Rate 1.70%

* Source: Coremetrics LIVEmark Benchmarks US (PDF) - UK benchmarks PDF available.

Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.

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