Comments on: Wizards of Web in Austin, TX http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jeffrey Eisenberg http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/comment-page-1/#comment-981559 Jeffrey Eisenberg Tue, 02 Sep 2008 13:33:03 +0000 http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/#comment-981559 Mark, No problem. Now I understand your concern. We do cover the same materials. Nevertheless, while everybody is welcome to attend we do prefer that people representing their own companies attend this limited attendance course. If there is still room then let me encourage you to bring a client. Bryan and I teach this once a year now, down from 2x a year, and we take the greatest pleasure when we have real impact on real businesses who we get to know over the three days of the class. Mark, No problem. Now I understand your concern. We do cover the same materials. Nevertheless, while everybody is welcome to attend we do prefer that people representing their own companies attend this limited attendance course. If there is still room then let me encourage you to bring a client. Bryan and I teach this once a year now, down from 2x a year, and we take the greatest pleasure when we have real impact on real businesses who we get to know over the three days of the class.

]]> By: Mark http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/comment-page-1/#comment-981549 Mark Tue, 02 Sep 2008 13:14:40 +0000 http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/#comment-981549 Jeffrey, I sincerely apologise for the tone, had an exceptionally bad day (no excuse, but anyway...) Reading through the course description, it reads as being all about the software, and doesn't mention any of the fundamentals previous years have mentioned. The software does sound wonderful, but I work on several sites, and I know some of them won't want to pay the $ (despite the likely excellent ROI) so the principles - spending time going through sites and not focusing on the software - is important. If you are still doing similar material to previous years, and the software is a bonus on top, then I'm there :) (if it's not booked out already!) Jeffrey, I sincerely apologise for the tone, had an exceptionally bad day (no excuse, but anyway…)

Reading through the course description, it reads as being all about the software, and doesn’t mention any of the fundamentals previous years have mentioned. The software does sound wonderful, but I work on several sites, and I know some of them won’t want to pay the $ (despite the likely excellent ROI) so the principles – spending time going through sites and not focusing on the software – is important. If you are still doing similar material to previous years, and the software is a bonus on top, then I’m there :) (if it’s not booked out already!)

]]> By: Jeffrey Eisenberg http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/comment-page-1/#comment-981454 Jeffrey Eisenberg Tue, 02 Sep 2008 11:59:16 +0000 http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/#comment-981454 Mark, I'm confused about the tone of your comment. We're still teaching the same course with the same underlying principles. We're adding our software, free of charge for students, although not free from expenses to us. I'm sure that you are right about the software being addictive. I'm counting on it. In my experience both continuous improvement and return on investment are addictive. We will teach people how to make more money, then give away a fully functional free trial of a tool to make even more money utilizing the methodology that we just taught. How is this bad? Mark, I’m confused about the tone of your comment. We’re still teaching the same course with the same underlying principles. We’re adding our software, free of charge for students, although not free from expenses to us. I’m sure that you are right about the software being addictive. I’m counting on it. In my experience both continuous improvement and return on investment are addictive. We will teach people how to make more money, then give away a fully functional free trial of a tool to make even more money utilizing the methodology that we just taught. How is this bad?

]]> By: Mark http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/comment-page-1/#comment-980349 Mark Mon, 01 Sep 2008 23:59:28 +0000 http://www.grokdotcom.com/2008/09/01/wizards-of-web-in-austin-tx/#comment-980349 I was really looking forward to Wizards of the Web this year, and planning to make my first visit (a major $ outlay for me, I'm overseas). But looking at the description of this years course, it sounds more like "how to get 24 people hooked to our proprietary software" - basically, paying $3,500 learning how to use $24,000/year software. As much as I'd like to come, and as sure as I am that the software is great, I don't want to become addicted to the software, I'd rather learn the principles underlying it. I was really looking forward to Wizards of the Web this year, and planning to make my first visit (a major $ outlay for me, I’m overseas). But looking at the description of this years course, it sounds more like “how to get 24 people hooked to our proprietary software” – basically, paying $3,500 learning how to use $24,000/year software. As much as I’d like to come, and as sure as I am that the software is great, I don’t want to become addicted to the software, I’d rather learn the principles underlying it.

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