While I was at Search Engine Strategies San Jose, I caught up with a couple of my favorite bloggers, Jason Billingsley & Linda Bustos from the Get Elastic blog. If you engage in ecommerce then you should subscribe, this links to their rss feed, you can subscribe by email from their website.
The three of us were with another of my other favorite bloggers, Avinash, when Jason suggested to Linda that she should interview us. Avinash went first on how to find a great web analyst and I followed with why you should “always be testing“. The video is embedded below. The key takeaway; testing is the way to answer what will work best for you not just for others.
I’ll also be joining Jason and Linda for an upcoming webinar on September 11th, 12PM EST. The webinar is “I Know I Should Be A/B Testing But...”
It will cover:
• Why you can’t copy from Amazon
Where and how companies should begin testing
• How do you get corporate buy-in for testing
• What exactly you should test
• Secrets to maximize returns on testing investment (tools, people and process)