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Tuesday, Sep. 2, 2008 at 7:49 am

Why You Can’t Copy From Amazon

By Bryan Eisenberg
September 2nd, 2008

While I was at Search Engine Strategies San Jose, I caught up with a couple of my favorite bloggers, Jason Billingsley & Linda Bustos from the Get Elastic blog. If you engage in ecommerce then you should subscribe, this links to their rss feed, you can subscribe by email from their website.

The three of us were  with another of my other favorite bloggers, Avinash, when Jason suggested to Linda that she should interview us. Avinash went first on how to find a great web analyst and I followed with why you should “always be testing“. The video is embedded below. The key takeaway; testing is the way to answer what will work best for you not just for others.

I’ll also be joining Jason and Linda for an upcoming webinar on September 11th, 12PM EST. The webinar is  “I Know I Should Be A/B Testing But...”

It will cover:

• Why you can’t copy from Amazon

Where and how companies should begin testing
• How do you get corporate buy-in for testing

• What exactly you should test
• Secrets to maximize returns on testing investment (tools, people and process)

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Comments (7)

  1. I am glad someone had the guts to publicly confess to being a screenshot-aholic.

    The worst part is when you find out that you missed capturing a small change or even a series of changes and it’s not like you (well maybe Bryan can) call up Amazon or Google or Netflix or any of those larger companies and ask them to send you the missing capture. Well, who knows maybe they would be flattered, or not???

    As always, an informative interview.

  2. Alright, I will admit it, I will copy things I think will work, a good idea is a good idea right?

    I am read the book now and plan to start testing……

  3. Screen shotting = Addictive!

  4. Thanks for the tip on the getelastic blog. There indeed seems to be some good info there, and I’m only part way through their front page.

  5. Yeah, I think this is interesting topic. Btw I test and results are good.

  6. Learning from other sites such as Amazon is important but following them blindly against what seems logical is wrong in my view. I will learn from other – sure – but go my way if I think it’s better.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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